EXECUTIVE VICE PRESIDENT, GLOBAL PARTNERSHIPS
BARCLAYS CENTER AND BROOKLYN SPORTS & ENTERTAINMENT
Michael Zavodsky has quickly risen through the ranks within the Brooklyn Sports & Entertainment (BSE) organization. Starting as an intern to CEO Brett Yormark in May 2005, Zavodsky quickly transitioned from Account Executive, to Director, to Vice President, then to Senior Vice President and finally to his current position of Executive Vice President overseeing the sales and service side of the Global Partnerships department which includes Barclays Center, the Brooklyn Nets, including its D-League Team, the Long Island Nets, the New York Islanders, the new Nassau Veterans Memorial Coliseum, and several other properties.
Zavodsky has been able to partner with some of the best brands in the world during his tenure in Brooklyn, including American Express, GEICO, Stoli, Calvin Klein, Anheuser-Busch, Infor, JetBlue, New York Life, New York Daily News, McDonald’s, Coca-Cola, National Grid, Honda, Ticketmaster, RedBull, Amtrak, and adidas.
Zavodsky has been innovative in the area of sponsorship during his career, bringing in many non-traditional brands to the space, such as one of the first partnerships in the daily gaming space with FanDuel. He continues to grow the company’s sales efforts globally.
Zavodsky has been a leader in creating revenue generating ideas, concepts, and events. One example is the creation of the WPIX Studio – where he took a traditional retail store connected to the venue and turned it into a fully functional, content-producing news studio for WPIX-TV. Another example is the creation of the CEO Challenge, in which current and prospective corporate partners compete in a basketball tournament. The tournament has successfully provided sales and networking opportunities. The program’s success domestically has translated into international opportunities – with Barclays Center hosting its first international CEO Challenge in Moscow.
In addition to the sales effort, Zavodksy has played a role in programming Barclays Center, helping to secure events like the Golden Gloves boxing event and college basketball games and has also engaged his partners in the community, including his work with Party City, in donating $100,000 worth of Halloween Costumes to underprivileged children in Brooklyn.
Other career highlights include oversight of the Brooklyn Sports & Entertainment’s third party consulting / sales effort which carried out the sale of the IZOD Center naming rights, the Rutgers Stadium naming rights and the Quinnipiac University Hockey Arena naming rights.
Zavodsky attended Quinnipiac University and received the Distinguished Alumni Award from his Alma Mater, the youngest recipient in University’s history. He was named one of Sports Business Journal’s “40 under 40” in 2016, as well as previously being named one of Forbes Magazine’s “30 Under 30” and one of Sport Pro Magazine’s “10 Next.” The New Jersey native currently resides in Brooklyn, NY.