SENIOR VICE PRESIDENT, CHIEF MARKETING OFFICER
BROOKLYN NETS AND BARCLAYS CENTER
As Senior Vice President & Chief Marketing Officer for the Brooklyn Nets and Barclays Center, Elisa Padilla oversees all of the marketing efforts for the team and arena, including branding, advertising, merchandising, database research, creative, websites, and social media.
Padilla seamlessly led the rebranding strategy of the Nets from New Jersey to Brooklyn, and is the creator of the award-winning branding campaign, Hello Brooklyn. She played a key role in establishing the brand identity for Barclays Center by branding its five programming franchises. Padilla is also leading the marketing efforts for the venue’s sixth programming franchise, the New York Islanders, who will begin playing in Brooklyn in the fall of 2015.
Padilla joined the Nets in 2010 as a Director, was named Vice President in 2012, Senior Vice President in 2014, and was promoted to her current role in 2015. She has defined her skills in the areas of sports, entertainment, event and Hispanic marketing, building success in developing creative marketing campaigns, strategies, and solutions with desired results.
Prior to joining the Nets, Padilla accumulated nearly 20 years of experience in the marketing industry, working with high profile sports and entertainment companies such as AT&T, HBO Sports, Nickelodeon, the NBA and the New York Knicks. During her time at AT&T, she developed marketing plans targeted at the Hispanic Segment that resulted in solid customer acquisition and retail distribution expansion in key highly Hispanic traffic areas. She also spearheaded marketing efforts for the opening of the first AT&T store in New York City’s Chinatown.
Padilla first honed her Hispanic marketing skills at HBO Sports, where she created a bilingual advertising campaign which delivered record breaking results of 2.15M buys generating $120M in revenue. During a successful stint at the NBA, Padilla developed the marketing plan for the 2002 NBA All-Star Jam Session, which sold out for the first time in the event’s history.
Padilla taught Sports Marketing at New York University, where she was an Adjunct Faculty Member for five years. She also served on the National Board of Women in Sports and Events (WISE), where she retains her membership. Featured in Sports Business Daily, Courier Life, and Hispanic Executive magazine, Padilla has received awards from El Diario, the largest Spanish newspaper in New York City, and Courier Life, who named her a ‘Brooklyn Woman of Distinction.’
A native of Newark, NJ, Padilla has an M.B.A in Marketing from Fairleigh Dickinson University and a B.S. in Communications from Centenary College. She currently resides in New Jersey.