BRETT D. YORMARK
CEO, NETS Basketball
Brett Yormark was named Chief Executive Officer of NETS Basketball, in January, 2005. In overseeing all aspects of business operations, Yormark has established new team standards for ticket sales and corporate sponsorships and has reinvented the culture of the organization.
In addition to directing the NETS, Yormark serves as the President and Chief Executive Officer of Brooklyn Sports & Entertainment (BSE). Through BSE, Yormark has oversight for all facets of the Barclays Center in Brooklyn, where the NETS will relocate in 2012, including operations, event programming, sales and marketing.
Under the new partnership between Mikhail Prokhorov and Bruce Ratner, Yormark reports to the Board of Directors of both the NETS and the Barclays Center.
In January 2007, Yormark secured a 20-year strategic marketing partnership with Barclays, which includes the naming rights to the Barclays Center. In addition to Barclays, Yormark has signed agreements with 11 major partners for the Barclays Center, including: ADT, Cushman & Wakefield, EmblemHealth, MetroPCS, MGM Grand at Foxwoods, Jones Soda, Haier America, Phillips-Van Heusen, Anheuser-Busch, High Point Solutions, and Willis Group Holdings plc.
In 2008, Yormark led the grand opening of the Barclays Center Showroom, the Manhattan sales center for suites and sponsorships for the Barclays Center.
Yormark has begun to secure new high-profile programming for the Barclays Center. In 2010, BSE announced two significant strategic alliances, including: Golden Boy Promotions, a leading boxing promoter, in which a minimum of 12 boxing events a year will be held at the Barclays Center; and IMG, a global leader in event management and sports and entertainment representation, in which IMG will facilitate the staging of 25 major professional and collegiate sports a year, as well as other events, to play at the Barclays Center.
More recently, in February 2010, Yormark was instrumental in negotiating agreements with the New Jersey Sports and Exposition Authority and Devils Arena Entertainment, which allowed for an early termination of the NETS' lease of the IZOD Center and cleared the way for an interim relocation to the Prudential Center in Newark for the 2010-11 and 2011-12 NBA seasons.
Yormark's high-impact marketing gives NETS sponsors the opportunity to attach their brands to the team in innovative ways. For example, for the 2009-10 season the NETS became the first-ever NBA team to have a sponsor logo -- PNY Technologies, Inc. -- on their practice jerseys. As part of the agreement, PNY holds the naming rights for the NETS' practice facility in East Rutherford, NJ, known as the PNY Center. In addition, as a key platform to provide incremental value to sponsors and season ticket holders, Yormark has launched the NETS Chamber of Commerce, which provides NETS corporate partners and season ticket holders with extensive networking opportunities and business education forums to drive their businesses forward.
Since Yormark joined the NETS, his mission has been to make the NETS the most accessible, inventive, fan-friendly, and community-active team in sports. Several of his acclaimed initiatives included: the Match-Up Ticket Plan, in which fans who purchased a special 10-game plan for the 2009-10 season received five NBA Match-Up reversible jerseys featuring NETS players on one side and other NBA star players on the other; a sponsor activation allowing for free state tax return preparation for New Jersey residents who attended a NETS home game during the 2009-10 season during the tax preparation period; Take a NET to School Sweepstakes, in which a NETS player takes a student to school one morning each season; and the NETS Ticket Influencer Program, in which the players, coaches, and executives host cocktail parties at the homes of season ticket holders for prospective season ticket buyers.
Yormark joined the NETS after a successful six-year period with NASCAR, for which he helped build the stock-car racing company into a major sports property. As vice president, corporate marketing in 2003, he oversaw a $750 million deal with Nextel Communications -- changing the name of stock car racing's premier circuit to the NASCAR Nextel Cup -- at the time the largest sponsorship agreement in the history of American sports.
Yormark has been named the maximum three times to the "Forty Under 40" list by Sports Business Journal and was selected twice to the "40 Under 40" list by Crain's New York Business. He has been profiled in Newsweek, Fortune, Sports Illustrated, Gotham, and USA Today, and on CBS Sunday Morning, CNN, Bloomberg TV, and CNBC.
Yormark is a member of the Young Presidents' Organization of New York. He is the proud father of Madison, 9, and Drake, 6.