Fans Scoop Up Nets' New Jerseys at Nets Shop

The Mody family took an early-morning trip to the Nets Shop by adidas at Barclays Center.
Adam Pantozzi/Brooklyn Nets

Saturday mornings in New York City are often prime time for brunch, and this weekend Brooklyn Nets fans feasted on merchandise sold out of the Nets Shop by adidas at Barclays Center. The day after the new arena opened with the first of eight sold-out shows by Shawn “JAY Z” Carter -- who took the stage wearing a customized version of the previously unrevealed team jerseys – a full crew took transactions from the moment the store opened at 10 a.m.

Though the store will continually update its assortment of men’s women’s, and kids’ performance wear and fashion apparel, the marquee item of the moment is a series of limited edition JAY Z authentic team jerseys, emblazoned with No. 4 – a significant number for the rapper, born on December 4 – and “Carter” across the back. Just 100 have been produced for each of the eight JAY Z performances.

The jerseys feature a special patch declaring “JAY Z x Brooklyn Nets”, the date and that each is 1-of-100; they are available at the Nets Shop and the NBA Store on Fifth Ave. in Manhattan. Player and customized Nets jerseys are also available at netsstore.com.

The first person to purchase one Saturday was Sanjay Mody of DUMBO, just a few neighborhoods over from Prospect Heights and the arena. The father of two young children, Kiran and Asha, is a season-ticket holder who attended the opening night concert and wanted to check out the new team swag.

“It’s a historic moment for Brooklyn, and we wanted to find some way to sort of memorialize the night last night,” Mody said. “We hope it’s going to be great for the borough.”

Kiran Mody was excited Brooklyn finally had its own home team – and a good one -- so that people wouldn’t have to keep rooting for other good teams like the Celtics. And Asha picked out a Deron Williams replica for herself – the player authentics will go onsale in-store as the season gets underway next month.

Both Kiran and Sanjay Mody are fans of sophomore guard MarShon Brooks, who appeared at Monday’s store opening and is part of adidas’ “all in for Brooklyn” campaign, which features images of borough residents sporting team gear.

“I think (MarShon) is one of the more underrated players in the league, to be honest,” the elder Mody said. “We’re excited he’s here and we’re hoping we can pick up some more talent over the years.”

For more on Saturday's jersey release, check out these exclusive photos from the Nets Shop by adidas at Barclays Center. The store is located on Flatbush Ave. at the corner of Fifth Ave. and open daily from 10 a.m. to 6 p.m. and during Nets home games.

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