EXECUTIVE VICE PRESIDENT & CHIEF COMMUNICATIONS OFFICER
BROOKLYN SPORTS & ENTERTAINMENT
Barry Baum serves as Executive Vice President and Chief Communications Officer of Brooklyn Sports & Entertainment, overseeing business communications for Barclays Center, the Brooklyn Nets, the New York Islanders, and Nassau Events Center, encompassing all aspects of corporate, entertainment, community and crisis communications.
Baum, who joined the organization in 2005, led the public relations effort for Barclays Center since the initial plan for the arena was announced. Baum oversaw the communications campaign for the launch of the Brooklyn Nets’ brand identity, and has secured significant business and entertainment coverage in publications such as USA Today, The New York Times, The Wall Street Journal, and Sports Illustrated, and on Good Morning America, Today, Morning Joe, CNN, CNBC, and Bloomberg Television. In addition, Baum oversaw the PR campaign for the Islanders move to Brooklyn in 2015.
In 2013, Nassau Events Center secured the winning bid to renovate and operate the Nassau Veterans Memorial Coliseum on Long Island. Upon completion of renovations, the venue will host world-class sports and entertainment events, and will also offer a surrounding retail development. Baum is overseeing corporate communications for the arena and surrounding retail and entertainment complex throughout the entire process.
Baum will also be leading the communications for the LIU Brooklyn Paramount Theatre, which will soon undergo a 24-month renovation led by Bruce Ratner and Onexim Sports and Entertainment. The venue will host more than 120 events annually, with a focus on booking emerging talent.
Prior to joining the organization, Baum was a publicist for more than three years with Dan Klores Communications, a public relations firm in New York.
Baum was a sportswriter from 1994-2001 at the New York Post, during which time he broke a host of major stories covering professional, college, and high school teams. Baum was featured in a Sports Illustrated cover story in 1996 regarding his reporting, and has been an expert commentator on several national and local television and radio shows.
Raised in Brooklyn, Baum was a ballboy for the New York Knicks from 1984-87, and hosted a talk show about basketball on Manhattan Cable from 1985-87. He received a B.A. in journalism from the University of Wisconsin-Madison in 1992. He resides in Brooklyn with his wife, Emily, and their two sons, Noah and Hayden.