Barclays Center Brings Coca-Cola Back to Brooklyn
Iconic Brand Named Official Carbonated Soft
Drink for the Barclays Center of Brooklyn
–NETS Basketball Forms Sponsorship Alliance with Coca-Cola–
August 8, 2011
BROOKLYN, N.Y.—Its iconic script logo was a mainstay on the outfield fence at Ebbets Field. And in 2012 – 55 years after the Dodgers left Brooklyn – Coca-Cola will be returning to a major sports and entertainment venue in Brooklyn. One of the world’s most renowned brands, Coca-Cola has been named the official carbonated soft drink provider of the Barclays Center of Brooklyn, and has formed a sponsorship alliance with the NETS for when the team relocates to Brooklyn for the 2012-2013 NBA season.
In addition to its flagship brand, Coca-Cola will be the exclusive provider of an extensive list of beverages served at the Barclays Center, including: carbonated soft drinks, juices, teas, and other select beverages.
“Whether during the glory years at Ebbets Field or on Coney Island, Coca-Cola has a long and rich history in Brooklyn sports,” said Brett Yormark, CEO of the Barclays Center. “We are committed to bringing the very best to the Barclays Center, so we’re excited to welcome this dynamic brand back to a major venue in the borough.”
“Brooklyn's official motto is 'Unity Makes Strength.' While Coca-Cola has never left Brooklyn, we’re now joining forces with a major venue, reuniting with the borough and forming a strong partnership with NETS Basketball and the Barclays Center," said Sharon Byers, Vice President, Marketing Assets, Coca-Cola North America.
"We are looking forward to refreshing everyone who visits the Barclays Center and to a long alliance with the team, venue and community."
With NETS Basketball anchoring the arena’s roster, the Barclays Center will have more than 200 events annually, including premier concerts, monthly major professional boxing cards, professional tennis, top college basketball and hockey, and family shows, such as Ringling Bros. and Barnum & Bailey Circus and Disney on Ice.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com/index.html.
About Barclays Center of Brooklyn
Scheduled to open on September 28, 2012, the Barclays Center will be a major sports and entertainment venue in the heart of Brooklyn, NY. Designed by the award-winning architectural firms Ellerbe Becket, (www.ellerbebecket.com) and SHoP Architects (www.shoparc.com), the Barclays Center will be one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities. The Barclays Center will offer approximately 18,000 seats for basketball and up to 19,000 seats for concerts, and will also have 100 luxury suites, four bars/lounges, three clubs, and a restaurant.
In addition to Barclays, the naming rights partner, the Barclays Center’s major partners include: ADT, Cushman & Wakefield, Stolichnaya, EmblemHealth, MetroPCS, MGM Grand at Foxwoods, Willis, Haier America, Phillips-Van Heusen, Anheuser-Busch, and High Point Solutions.
Located atop one of the three largest transportation hubs in New York City, the Barclays Center will be directly accessible by nine subway lines and the Long Island Rail Road. For more information on the Barclays Center log on to www.barclayscenter.com.