Barclays Center Forms Alliance with BAM
BAM to Identify Unique and Large-Scale Global Shows for the Barclays Center
June 30, 2011
EAST RUTHERFORD, N.J.—The Barclays Center of Brooklyn has formed a strategic programming alliance with the famed Brooklyn Academy of Music (BAM), the largest performing arts center in the borough, in which BAM will serve as artistic consultants to identify unique shows from throughout the world for the Barclays Center.
BAM will recommend several artistic event options for the Barclays Center, such as distinctive, large-scale music, dance, and theater productions – all to make premieres in New York -- and will facilitate communication between the arena and the artistic companies.
Set to open on September 28, 2012, the Barclays Center will be located two blocks from BAM, creating one of the most vibrant and unique cultural districts in the U.S.
“We are excited to differentiate the Barclays Center by presenting programming unique to any major sports and entertainment venue in the country,” said Bruce Ratner, Chairman and CEO of Forest City Ratner Companies, the developer of the Barclays Center. “I have had a long association with BAM and recognize its extraordinary knowledge of the global arts scene. We are tapping into its resources to identify spectacular and interesting events that are appropriate for a larger venue than BAM’s main theaters. Our alliance furthers our goal to offer the community with a dynamic cultural experience in the heart of Brooklyn.”
“With the construction of the Barclays Center, there will be a remarkable array of arts and entertainment venues, ranging from 250 to 18,000 seats, within a two-block radius here in Fort Greene,” said Karen Brooks Hopkins, President of BAM. “We are very pleased to contribute to the Barclays Center’s offerings by identifying spectacular large scale, artistically-driven events that have never been seen in New York City. Through these events, BAM will have the opportunity to work on a giant canvas, and the Barclays Center will distinguish itself as a venue for unique programming well beyond the traditional arena fare.”
“This collaboration with BAM is another example of the Barclays Center becoming a global destination that will offer some of the most exciting and varied programming among entertainment and sports venues worldwide,” Barclays Center CEO Brett Yormark said. “From concerts to family shows, from college sports to boxing, and, of course, to NETS basketball, we have already confirmed more than 150 events per year and we fully expect to host more than 200 events annually. It makes great strategic sense to align with our neighbor, BAM, and continue to bring the best of everything to Brooklyn.”