NEW YORK, Oct. 27 -- NBA TV, the league's 24-hour television network, will make its premiere tomorrow on Time Warner Cable of New York and New Jersey, it was announced today by NBA Commissioner David Stern and Time Warner Cable of New York and New Jersey President Barry Rosenblum at a press conference at the NBA Store in Manhattan.

NBA legends Earl Monroe and Darryl Dawkins look on as NBA Commissioner David Stern speaks at the NBA Store on Monday, Oct. 27.
NBAE Photos
Beginning Oct. 28, opening night of Premiere Week of the 2003-04 NBA season, and through Nov. 18, Time Warner Cable of New York and New Jersey will provide a free preview of NBA TV on Channel 400 to all customers with digital service. Beginning Nov. 19, the network's original programming, four nights a week of live NBA games, high definition telecasts, NBA Playoff games, WNBA games, exclusive coverage of special events and the most comprehensive highlights and up-to-the-minute information, will move to Channel 451 as the centerpiece of Time Warner Cable's digital sports programming package throughout New York and New Jersey.

“New York and New Jersey fans are among the most passionate in sports,” said Stern. “It is fitting that Time Warner Cable -- an industry innovator committed to serving its customers with the best in sports and entertainment -- will add NBA TV and provide viewers with unparalleled access to our game.”

“Adding NBA TV to our digital sports programming package will be a valuable and exciting option for basketball enthusiasts,” said Rosenblum.

Through the free preview, viewers in New York and New Jersey will be able to see:

  • The first of up to 50 High Definition games on NBA TV with Cleveland Cavaliers at Portland Trail Blazers on Saturday, Nov. 1.

  • NBA Greatest Games including:
    • Indiana Pacers at New York Knicks ,Game 7 ,1994 Eastern Conference Finals;
    • New York Knicks vs. Indiana Pacers, Game 3, 1999 Eastern Conference Finals;
    • L.A. Lakers vs. New York Knicks, Game 7, 1970 NBA Finals;
    • New York Knicks vs. Miami Heat, Game 5, 1999 First Round;
    • Indiana Pacers at New Jersey Nets, Game 5, 2002 First Round; and
    • New Jersey Nets vs. Detroit Pistons, Game 1, 2003 Eastern Conference Finals.

  • NBA TV Insiders, from coaches to journalists to team and league executives, this daily series features the NBA's ultimate insiders providing a glimpse behind the scenes of the game that most fans never get to see; NBA Legends with Johnny Hoops featuring host and long-time Knicks announcer Johnny Andariese interviewing legends such as Dave Debusschere and Dolph Schayes; Gatorade Virtual GM, a daily show for NBA fantasy players; The NBA Store featuring the best in NBA fashion and merchandise from the store's Fifth Avenue location; Basketball International, highlighting the best of basketball from around the world.

  • The best of New York streetball with NBA TV's exclusive coverage of the Entertainers Basketball Classic from Harlem's Rucker Park.

  • NBA TV Special: The History of the New York Knicks.

  • Live NBA game action four nights a week, including the first of NBA TV's 95-game regular season schedule with the tip off of the 2003 NBA Japan Games on Thursday, Oct. 30.

  • Vintage NBA games and original programming featuring many New York Knicks and New Jersey Nets stars.

  • International games of the week.

    NBA TV, launched in 1999, is the ultimate source for everything basketball 24-hours-a-day, 365-days-a-year. NBA TV, currently available in the U.S. on Time Warner Cable, Cox Communications, Cablevision Systems, DIRECTV and Dish Network and seen in 30 countries, is the first network launched by a professional sports league and provides viewers behind-the-scenes access, basketball authenticity and insider's perspective.

    Time Warner Cable of New York and New Jersey serves more than 1.4 million customers in four New York City boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, mid-Hudson counties (Orange, Sullivan, Ulster, and parts of Dutchess, Greene, and Delaware Counties) and Bergen and Hudson Counties, N.J.