Time Warner Cable and Cablevision to Provide Free Preview of NBA TV
Posted Apr 23 2003 10:16AM
SECAUCUS, N.J., April 23 -- NBA TV, the league's 24-hour television network, announced today that Time Warner Cable and Cablevision will provide a free preview of NBA TV's coverage of the NBA Playoffs 2003, including up to seven NBA Playoffs games during the first round.
The free preview -- which began April 21st and continues through April 30th -- will provide cable subscribers with NBA TV's live playoff game coverage, which tipped off with last night's Game 2 of the Boston Celtics vs. Indiana Pacers series. The second playoff game on NBA TV is the April 23rd Game 2 between the Orlando Magic and the Detroit Pistons (8:00PM/ET), followed by the April 25th telecast of Game 3 of the San Antonio Spurs taking on the Phoenix Suns (10:00PM/ET). NBA TV is also scheduled to carry two Game 5's on Tuesday April 29th and one Game 5 on Wednesday, April 30th, if necessary. The matchups and game times will be announced at a later date. Cablevision is making the preview available to its iO: Interactive OptimumSM digital cable customers in select areas.
In addition to live game coverage, the free preview will also provide viewers with exclusive behind-the-scenes footage from the locker room before and after the games; coverage of pre-game, post-game and off-day press conferences shown in their entirety; new original shows; and a slate of additional basketball programming ranging from nightly live studio shows to vintage NBA games.
"The NBA Playoffs are off to an incredible start with a very exciting opening weekend this past weekend," said Gregg Winik, Executive Vice President of Programming and Executive Producer for NBA TV. "This is the most exciting time of year and we look forward to showcasing some of the best Playoff action on NBA TV through our satellite providers and now these major cable operators."
NBA TV, launched in 1999, is the 24-hour television network of the NBA and the deepest resource for basketball, round the clock, seven days a week. NBA TV is the definitive basketball network, featuring live NBA and WNBA games, a package of NBDL games, high-definition telecasts, unique original programming, international coverage, vintage NBA games and will soon have classic basketball themed movies and TV shows from a library of hundreds, coaching and instructional programming, interactive talk shows and additional programming for basketball fans of all ages.
NBA TV is also available in the U.S. via satellite operators DirecTV and Echostar's DISH Network. The Playoff games are offered to digital cable households through iN DEMAND, which also distributes NBA LEAGUE PASS to cable operators nationwide.