Small Steps Video Contest: Encouraging Young People to Get Healthy
Gilbert Arenas, Vance Newton, HHS Secretary Mike Leavitt
The winning entry from the Small Steps Video Contest was announced on Wednesday, November 12, 2008 in Washington D.C. The following representatives spoke of behalf of their respective organizations in support of the contest and the importance of healthy living among young people: U.S. Department of Health & Human Services Secretary Mike Leavitt, Washington Wizards’ President of Business Operations & CFO Peter Biche, Senior Vice President of the Ad Council Kate Emanuel, and Senior Vice President of Boys & Girls Clubs of America Government Relations Department Kevin McCartney. Additionally, NBA All-Star and Washington Wizards’ point guard Gilbert Arenas met Mr. Newton and presented him with an autographed basketball and jersey. Mr. Newton will receive $2,500 to the NBA Store in recognition of his efforts.
In September 2008, NBA FIT teamed up with the U.S. Department of Health & Human Services (HHS), The Advertising Council, and the Boys & Girls Clubs of America (BGCA) to tip off a user-generated video contest on behalf of HHS’ and the Ad Council’s Small Steps Obesity Prevention campaign. Hosted on YouTube®, the contest encouraged teens and young adults ages 14-24 to submit original videos demonstrating the power of taking small steps to get healthy.
During a four week stretch, young Americans were encouraged to create and submit videos illustrating the benefits of taking small steps to get healthy, including physical activity and good eating habits. Submissions were accepted until October 7, after which contestants were encouraged to share their video entries with their peers. The ten videos that received the most views on YouTube® between October 8 and October 28 were judged by a panel comprised of advertising professionals, health officials, BGCA representatives and Arenas that chose this video as the grand prize winner.
Four runners-up received $500 toward NBA merchandise and athletic gear.
NBA FIT is a league-wide, comprehensive health and wellness platform that encourages proper eating habits and promotes exercise to children and young adults.