Programs
When it comes to the NBA’s social responsibility efforts, actions speak louder than words. The league coordinates a wide-reaching effort among the NBA family, community partners, non-profit organizations and business partners to benefit communities worldwide. Community outreach touches every aspect of the NBA’s business, especially during league events like NBA All-Star and The Finals. The league’s community initiatives, such as NBA Cares Season of Giving, NBA Cares Week of Service and Basketball without Borders, present teams and players with the opportunity to give back year-round. Meanwhile, NBA teams maintain a range of creative programs geared to give back to their communities.
The NBA’s global reach has provided a unique opportunity to support community partner campaigns and initiatives that are working to combat the current issues of our time. NBA Cares has supported campaigns that address social issues, including the promotion of literacy, the eradication of malaria, and HIV/AIDS education.
The NBA’s mission to be the world’s most successful and respected sports league is guided by the commitment to growing the game of basketball worldwide and demonstrating leadership in social responsibility. That’s why at many league events, basketball and community service go hand in hand.
The NBA’s global reach has provided a unique opportunity to support community partner campaigns and initiatives that are working to combat the current issues of our time. NBA Cares has supported campaigns that address social issues, including the promotion of literacy, the eradication of malaria, and HIV/AIDS education.
Whether it’s engaging youth in various Read to Achieve incentive platforms or fun fitness programs, coordinating environmentally friendly projects, or providing memorable in-arena experiences to deserving local heroes, NBA teams actively participate in local community outreach.
PLAYER OUTREACH
Derrick Rose - Guard
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Derrick Rose - Guard
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.