Heidi Ueberroth was promoted to the position of President, Global Marketing Partnerships and International Business Operations, NBA Entertainment, effective July 1, 2006, following more than six years as Executive Vice President, Global Media Properties and Marketing Partnerships.

Ueberroth joined the NBA in 1994 and oversees many of the league's revenue generating operations. She has led the NBA's global television and media distribution division since 1996. Under her direction, NBA game programming is televised by 164 networks in 215 countries in 43 languages. She was named Executive Vice President in 2000.

In the newly created position of President, Global Marketing Partnerships and International Business Operations, Ueberroth will be responsible for directing the NBA's business initiatives globally, including its top international market, China, and the operation of the league's nine international offices. She will continue to oversee the league's expanding list of marketing partnerships with global marketers and advertising sales within the league's extensive media inventory as well as the development and distribution of NBA content worldwide, in all forms of media. She was instrumental in producing the 2004 NBA China Games, the NBA's first-ever games in China.

Ueberroth directs the NBA's global sponsorship and advertising departments, which includes relationships with the league's blue-chip marketing partners; companies such as Coca-Cola, McDonald's, Anheuser-Busch, Electronic Arts, T-Mobile and Toyota. The NBA's media assets include the league's own television channel, NBA TV, the NBA.com network of 60 Web sites, radio, print publications, original programming, wireless applications, electronic games, branded content, grassroots event programming and creative platform marketing.

Her achievements have led her to be honored three times by the Sports Business Journal, the leading sports business trade publication, in its "Forty Under 40" sports executives list. The magazine also named Ueberroth in the top five of its inaugural 20 Most Influential Women in Sports Business list. Heidi has also received induction into the Advertising Hall of Achievement with the American Advertising Federation.

Ueberroth is a board member of The Advertising Council and a trustee of The Cancer Research Institute. She served on the advisory board for the 1999 Women's World Cup and has been a Director of the Ueberroth Family Charitable Foundation since its formation in 1990.

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