DALLAS (April 19, 2005) – The Dallas Mavericks have announced sponsorship partners for the 2005 Playoffs. Nextel gains top billing while Academy Sports & Outdoors, Dave & Buster’s and Budweiser also offer postseason support.
NEXTEL – PRESENTING SPONSOR OF THE 2005 PLAYOFFS
The Mavs are proud to announce that Nextel Communications Inc. (NASDAQ:NXTL) is the presenting sponsor of the 2005 Playoffs. The overall sponsorship covers a variety of areas, including incorporation into a special playoff logo, broadcast mentions, special placement on the team Web site (mavs.com), street banners in Downtown Dallas that will be up beginning April 18, premium items such as Clappers and Team Posters and advertising in The Dallas Morning News. In addition, in-game entertainment elements such as the Nextel Direct Connect® Fan of the Game will continue into the postseason. One fan per home game will be recognized on the main scoreboard and will receive a special fan pack.
“This is a great partnership. The Mavs understand the value of our powerful and effective line-up of Nextel wireless products and services and the competitive edge they provide” said Michael Orchard, area vice president for Nextel. "Nextel is proud to team up with the Mavs throughout their playoff run to the title, and we wish them a great post-season.”
“Nextel has been a consistent partner of both the Mavs and American Airlines Center,” said Mavs owner Mark Cuban. “We are excited to announce the extension of their support into this year’s postseason and look forward to cultivating a long-term relationship.”
About Nextel
Nextel Communications, a FORTUNE 200 company based in Reston, Va., is a leading provider of fully integrated wireless communications services and has built the largest guaranteed all-digital wireless network in the country covering thousands of communities across the United States. Today 95 percent of FORTUNE 500 companies are Nextel customers. Nextel and Nextel Partners, Inc. currently serve 297 of the top 300 U.S. markets where approximately 262 million people live or work.
Other Partners
In addition to Nextel’s overall sponsorship of the playoffs, the Mavs are also proud to announce that Academy Sports & Outdoors, Budweiser and Dave & Buster’s are continuing their support of postseason festivities. Academy Sports & Outdoors once again presents the third annual Mavs Spirit Contest that runs from April 18-29 (more info is available on mavs.com), Budweiser brings back the pregame pep rallies for Mavs weekend home games that include live music, the painted fan contest and other interactive games, and the three Metroplex Dave & Buster’s locations are hosting the official watch parties for all Mavs road games.
