This season, the Dallas Mavericks are implementing Trees for Threes, where a tree will be planted for every three pointer made at home. The trees, up to 10 feet tall, will be planted by Mavs personnel, PwC employees, citizen foresters and volunteers from various parks organizations. The Mavericks understand the importance of proper tree maintenance to ensure survival and have aligned with Arborlogical Services, Inc, tree care experts, and the Dallas Parks and Recreation Department to care for and maintain the trees for three years. The program is a part of the Mavericks eco-friendly initiative, Guard the Planet.

Hundreds of trees will be planted at TP Hill at White Rock Lake and Lake Cliff Park in Oak Cliff. By planting trees in its surrounding neighborhood, the Mavs are able to provide green space for generations to come while helping sustain the environment.

1. Air Temperature and Energy Consumption

• Trees decrease air temperature and help to offset the "heat island" effect of hardscapes by providing shade and by transpiration (the release of water vapor into the air). By properly selecting and planting trees, energy savings can exceed 40%. Three mature trees placed strategically around a house can cut air conditioning bills by 10% to 50%.
• Dallas area neighborhoods with mature trees can be up to 11 degrees cooler than new neighborhoods without trees.

• Trees produce oxygen and store carbon dioxide (just opposite of humans), which helps to clean and restore our air.
• One acre of trees produces enough oxygen for 18 people every day.
• One acre of trees absorbs enough carbon dioxide per year to match that emitted by driving a car 26,000 miles.

• Planting trees along streams, wetlands, and lakes, helps control water and soil runoff, removes sediment, reduces flood damage, and increases water quality, by reducing the pollution of water runoff by as much as 80%
• Trees provide food and shelter or wildlife.

4. Numerous trees and plants have proven useful in phytoremediation or removal of toxic materials.

5. Economic, Health, and Psychological Benefits

6. Studies from all across the nation show that residential home prices increase from 3% to 20% due to the presence of trees, depending on the type of trees, scarcity of treed lots and the maturity of existing trees.

7. One widely reported study showed that viewing trees through a window during surgery recovery cut the average recovery time by almost one whole day compared to patients with a view of a blank wall.

8. Trees are a source of food for humans, i.e. Pecans, Walnuts, Almonds, etc. On a large scale, they require less fertilizer and keep the soil healthier than any other crop.

9. Trees can screen objectionable views, offer privacy, reduce glare and light reflection, offer a sound barrier (acoustical control), and help guide wind direction and speed.

10. Trees offer aesthetic functions such as creating a background, framing a view, complementing architecture, and bringing natural elements into urban surroundings.

11. Trees offer unlimited climbing challenges and good physical activity opportunities such as tree swings and tree houses.

12. Trees can attract wildlife to an area and help support a biodiversity of animals as well as habitat.

13. Bioremediation the use of biological agents, such as bacteria or plants, to remove or neutralize contaminants in polluted soil or water.

Towards the end of the regular season, hundreds of PwC's Dallas staff will join with the Mavs, Arborilogical Services, Inc, tree care experts, and other local organizations to help beautify two local parks in Dallas.

"We're pleased to work with the Mavs on Trees for Threes," said Thomas W. Codd, North Texas Managing Partner for PwC. "Supporting the community and helping the environment are embedded into our firm's culture. We'll be able to do both through this initiative."

"Our staff is very excited to partner with the Dallas Mavericks in the community," say Kate Gilliatt and Christine Stein on behalf of PwC's Community Affairs Council. "People are thrilled to be part of the Mavs' effort to save the planet and eager to have a positive impact in the community."

About the PwC Network

PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See www.pwc.com for more information.

"PwC" and "PwC US" refer to PricewaterhouseCoopers LLP, a Delaware limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate and independent legal entity.

A message from Steve Houser, President/Owner of Arborlogical Services, Inc, Tree Care Experts.

The Dallas Mavericks are to be commended for their outstanding commitment to the community as well as the environment. For yet another season, they show that they are strong stewards of our urban forest by not only planting and maintaining trees but also educating the public about the benefits of trees and encouraging their involvement. The leadership they offer the campaign is nothing short of extraordinary. I truly enjoy working with all their staff due to their dedication to the community and great attitude. The Mavs will undoubtedly leave a legacy of various Mavs groves around Dallas, for future generations to enjoy. What a wonderful gift to leave our children

Rather than promote the number of small saplings planted for quick media attention, the Mavericks are to be commended for planting trees up to 10` feet in height for an immediate effect and ensuring expert follow up care. They prefer to do it right or not at all.

Trees clean our air, water and soil. They also add greatly to our health, sense of well being, quality of life as well as our economic future. Since we all breathe the same air and use the same water and soil to survive, planting and caring for trees offer a way for everyone to be a part of the solution. The Mavericks express their outstanding corporate leadership by educating and inspiring the public to make a difference. However, the Mavericks and the cause are in need your support to be successful. Providing for a healthier and more sustainable Dallas in the future is a gift that is indeed worthy of our time, effort and financial contributions." About Arborilogical Services Inc., "The Experts Your Trees Deserve"

Arborilogical Services consistently provided expert tree care related services in the Dallas area since 1981. In the beginning, they offered their clients the highest quality tree care with a commitment to "do whatever it takes to do the job right". That tradition continues today with a staff that includes some of the most recognized talent in our industry.

Their outstanding staff includes:

• 11 International Society of Arboriculture Certified Arborists
• 2 College-degreed Plant Pathologists
• 2 College-degreed Horticulturists
• 4 College-degreed Foresters
• 2 Texas Arborists of the Year (awarded by their peers)

Plus a tree-climbing crew of experts that won the State of Texas Tree Climbing Competitions an amazing 17 different years and represented Texas in international competition an unprecedented 18 different years around the globe. Arborilogical Services is also proud of its long standing commitment to improve our communities thru various types of public outreach. Company experts often provide educational presentations for their peers and throughout the community on almost any tree related subject. They also assume active roles in many public and non profit groups to provide leadership, guidance and expert advice. To learn more: www.Arborilogical.com

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Adopt-A-Median Program



The City of Dallas Street Department is working in cooperation with the City of Dallas Urban Forest Advisory Committee in an effort to encourage the public to plant and maintain trees throughout the city.

Due to declining regional air quality and increasing inner-city temperatures related to the heat island effect, as well as a lack of street trees in many areas and a limited city budget, there is a great need to plant more trees in city medians. Trees offer a great number of benefits to society that researchers are just beginning to quantify. Trees benefit our health and sense of well being, our quality of life, as well as our economic future. Expanding the benefits of an urban forest canopy cover to all citizens is an important goal that requires the full support of the public. Citizens often ask what can be done to help the environment and our air, water and soil quality. "The Adopt-A-Median" program offers the opportunity for individuals, citizen groups (homeowner associations) and corporations to take ownership of a street median as good stewards and/or good corporate citizens of Dallas. With the public taking ownership of these areas, we not only help our environment, we also make Dallas more livable and sustainable. To leave a greener city as our legacy for future generations, is indeed a gift worthy of your consideration.

The Adopt-A-Median program relies primarily on the existing "MOWmentum" agreement to outline the criteria involved in planting trees in a street median.

The "MOWmentum" Volunteer Service Agreement is a joint effort between our city government and residents to keep our right-of-ways and neighborhoods clean and beautiful. The program allows the public an opportunity to adopt portions of public right-of-ways for the purpose of maintaining and improving the property.

For more information about the program guidelines, please visit: www.dallastrees.org,, click on City Departments, then Street Services, then "MOWmentum". If you have any questions or need further information, contact Elizabeth Ponce, Department of Street Services, at 214-670-8621.

To learn more about the Dallas Reforestation Fund, please; visit: www.dallastrees.org,, click on City Departments, then Building Inspection, then City Arborist, then "Reforestation Fund". Please note that trees donated through the Reforestation program are not eligible for reimbursement under the "MOWmentum" funding. Also, if you are an individual who has been approved for the MOWmentum Program, you will not be eligible for the Reforestation Program. For more information, please contact Phil Erwin, Chief Arborist for the City, at 214-948-4117.

To learn more about what to plant and how, please visit: www.dallastrees.org, scroll down the page and click on "Dallas Tree Planting Guide"

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About the Parks

ABOUT LAKE CLIFF PARK AND FRIENDS OF OAK CLIFF PARKS http://friendsofoakcliffparks.org

Lake Cliff Park has been a center of activity in Oak Cliff for well over 100 years. It started as a privately owned amusement park when Oak Cliff was an independent city: Oak Cliff, Texas. When the citizens voted to allow the annexation of Oak Cliff in 1903, the park eventually was sold to the City of Dallas as a public park.

In 2003, the Old Oak Cliff Conservation League sponsored the Oak Cliff Centennial that was held in Lake Cliff Park with several thousand visitors and many booths for the local non-profits.

The structures now visible in the park were constructed by grants and workforce of the WPA. This park is on the National Register of Historic Places and $ 1 million of the 2006 Bond money was spent to totally restore the WPA work in the park in 2008.

In 2007, the Friends of Oak Cliff Parks received a grant from the Oak Cliff Lions’ Club to restore the historic rose garden on the Zang Street side of the park between the 2 WPA pavilions. This work was carried out in conjunction with the Dallas County Master Gardeners who designed the rose beds using Earth-Kind® roses. FOCP also planted a Butterfly Garden with plant donations from the local butterfly experts The Texas Discovery Gardens.

In 2009, FOCP received another grant from the Oak Cliff Lions’ to restore the flower beds on the other side of the lake using water wise perennial blooming shrubs. This work was done with dozens of volunteers from the local community.

FOCP is a 501 (c )3 garden club founded by local residents with a mission to restore horticulture to 4 historic parks in Oak Cliff. The group has received donations of funds and plants of a value of$ 165,000 that has been used in the parks for plantings or restoration work. The FOCP volunteers have donated over 23,000 hours of volunteer labor in its 9 years of existence.

FOCP is particularly pleased that about 125 canopy and under story trees will be planted at Lake Cliff Park during this project because the tree stock in that park is getting very old. Many of the Lake Cliff Park trees have been lost to age, disease and storms that have not been heretofore replaced. This project will serve the community of park users in a very important way.

ABOUT T.P.HILL AT WHITE ROCK LAKE AND FOR LOVE OF THE LAKE www.whiterocklake.org

"Tee Pee" Hill, formerly Roxana Point - one of the highest points of land surrounding the park, is named for the Texas and Pacific Railway (T.& P.) because there was an Indian campground here (there wasn't). Picnic tables and a new childrens' playground, built in 2002 thanks to the generosity of For the Love of the Lake, together make this area a popular spot for families. At the bottom of the hill is a stone latrine designed by M. A. Burke and built by the Civilian Conservation Corps during the late 1930s or early 1940s.

For the Love of the Lake (FTLOTL) is an enthusiastic, energetic group of volunteers dedicated to the preservation and enhancement of White Rock Lake Park as an urban oasis.

Working together since 1995, For the Love of the Lake has helped enhance the lake and park with hands-on projects such as picking up litter and recyclables during our monthly Second Saturday Shoreline Spruce-Up events, helping to create the White Rock Lake Museum and The Celebration Tree Grove, working to restore the historic Big Thicket building and other park facilities, painting buildings and restroom murals, and generally assisting the Dallas Park and Recreation Department in maintaining White Rock Lake Park as the Jewel of Dallas.

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City of Dallas


The City of Dallas Park and Recreation along with Sustainable Development and Construction are proud to partner with the Mavericks organization in an effort to plant tree in our parks.

Trees are an important asset to the City and a strong planting program is a priority.

The Parks Department will be coordinating the planting event along with Friends of Oak Cliff Parks and For the Love of the Lake.

Park Maintenance crews will be installing irrigation and planting the trees with the help of volunteers.

Sustainable Development will be purchasing the trees thru the City’s Reforestation Fund.

City of Dallas City Forester Karen Woodard and Chief Arborist Phil Erwin have worked closely with all parties to bring this great project to completion.