DALLAS (March 31, 2004) – The Dallas Mavericks teamed up with Dell and LeapFrog SchoolHouse to create a reading and learning center at the West Dallas Boys & Girls Club in conjunction with the club’s Read To Achieve program. The center is complete with computers, printers, books and other educational materials donated by the Mavs, Dell and LeapFrog SchoolHouse. Mavs guard
Michael Finley was on hand to assist with the unveiling of the West Dallas Boys & Girls Club’s Dallas Mavericks/Dell Learning Center.
 Michael Finley was on hand to help dedicate the computer learning center at the West Dallas Boys & Girls Club. Glenn James/NBAE/Getty Images |
 Finley gets the kids ready to see thier new learning center. Glenn James/NBAE/Getty Images |
 Finley gets high fives from all the kids. Glenn James/NBAE/Getty Images |
 Finley helps a little boy figure out the internet. Glenn James/NBAE/Getty Images |
 Special thanks to Dell and LeapFrog SchoolHouse for making this amazing center possible! Glenn James/NBAE/Getty Images |
 Finley takes a picture with all the kids from the Boys & Girls Club who attended the special event. Glenn James/NBAE/Getty Images |
About Boys & Girls Clubs of Greater Dallas:
The Boys & Girls Clubs of Greater Dallas offer children a safe place to go to when school is not in session or parents are not available. There are 10 clubs located throughout Dallas County which offer kids the opportunity to succeed academically, athletically, artistically and personally through programming in five core areas: character and leadership development, education and career development, the arts, health and life skills and sports, fitness and recreation. These five areas develop the whole child, creating positive, productive citizens with bright futures.
About Dell:
Dell Inc. (NASDAQ: DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past year totaled $41.4 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.com.
About LeapFrog SchoolHouse Division:
LeapFrog SchoolHouse publishes research-based assessment and curriculum content for the PreK – Grade 8 education market. Its interactive, multisensory curriculum programs and electronic learning aids are enhanced by LeapFrog SchoolHouse’s proprietary technology-based learning platforms. These tools enable teachers to personalize student instruction, instantly assess and monitor student progress relative to state and national standards, and easily integrate the programs into classroom learning. LeapFrog SchoolHouse product areas currently include assessment, reading, language arts, math, English language development, and early literacy.
LeapFrog Schoolhouse’s multisensory products currently reach students in over 25,000 classrooms across the U.S. with over 200 interactive books, and more than 450 skill cards representing over 6,000 pages of educational content. SchoolHouse is a business division within the Education & Training Group of LeapFrog Enterprises, Inc. Visit www.LeapFrogSchoolHouse.com for additional information.
About NBA’s Read to Achieve:
The NBA’s Read to Achieve (RTA) campaign is a year-round national program designed to help young people develop a life-long love for reading and encourage adults to read and talk with children regularly. Reaching an estimated 50 million children a year, Read to Achieve is the most extensive educational outreach initiative in the history of professional sports. The effort includes the annual donation of more than 200,000 books and the creation of Reading and Learning Centers in schools and community-based organizations throughout the country.
The program receives league-wide support from the entire NBA family. In addition to being supported by all 29 NBA teams, 13 WNBA teams, the eight teams that make up the NBA's new minor league, the National Basketball Development League (NBDL), Read to Achieve is supported by the NBA's officials, parents and wives of players organizations, the NBA Players Association and Retired Players Association. Read to Achieve also expands the NBA's existing partnerships with Scholastic Inc., and Reading Is Fundamental.