PepsiCo Joins Magic and Amway Center as Champions of the Community Partner
June 28, 2010
ORLANDO – The Orlando Magic and PepsiCo announced today a new, multi-year relationship, making the company a ‘Champions of the Community’ partner for the new Amway Center. ‘Champions of the Community’ partners represent an elite tier of brands committed to Central Florida and the Parramore community. The fully-integrated relationship includes community programming, unparalleled team and facility access, brand recognition visibility and category exclusivity.
This Orlando Magic relationship marks another significant step for PepsiCo under the new ‘Power of One’ umbrella for the company, which brings together the Pepsi, Gatorade and Frito-Lay brands for a joint partnership. As part of its ‘Champions of the Community’ platform, PepsiCo – a partner with the Magic since 1989 – receives exclusivity in the hydration, carbonated soft drinks, bottled water, carbonated caffeine-based energy drinks and packaged salty snack foods categories in the new Amway Center.
“We are honored to have PepsiCo join the Orlando Magic as a ‘Champions of the Community’ partner for the Amway Center,” Orlando Magic Chief Operating Officer Alex Martins said. “PepsiCo has been a valued partner with the Magic since our inception in 1989, and we believe this relationship will allow PepsiCo to have a fully-integrated approach to connect their ‘Power of One’ brand with our fan base like never before.”
“We’re proud to continue our partnership with the Orlando Magic, and are excited about this groundbreaking sponsorship,” said Derek Lewis, SVP and General Manager of Pepsi Beverage Company’s Southeast business unit. “This program means we’re able to offer Magic fans a wide range of refreshing, great tasting products that span the PepsiCo portfolio, from beverages to snacks.”
Starting this season, PepsiCo will receive branding in key aspects of Magic marketing and communications, including signage, radio, print and internet promotion. Consistent with PepsiCo’s commitment to Performance with Purpose, the sponsorship will also support Orlando Magic community programming, which focuses on literacy, health and wellness, and the arts, with a special emphasis on the Parramore neighborhood surrounding the new Amway Center.
PepsiCo joins AirTran Airways and Harris Corporation as ‘Champions of the Community’ partners for the new Amway Center. Opening in the fall of 2010, the facility, which will be operated by the City of Orlando and owned by the Central Florida Community, will compete to host major national events, concerts and family shows and serve as the new home of the Orlando Magic.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com.
June 28, 2010
ORLANDO – The Orlando Magic and PepsiCo announced today a new, multi-year relationship, making the company a ‘Champions of the Community’ partner for the new Amway Center. ‘Champions of the Community’ partners represent an elite tier of brands committed to Central Florida and the Parramore community. The fully-integrated relationship includes community programming, unparalleled team and facility access, brand recognition visibility and category exclusivity.
This Orlando Magic relationship marks another significant step for PepsiCo under the new ‘Power of One’ umbrella for the company, which brings together the Pepsi, Gatorade and Frito-Lay brands for a joint partnership. As part of its ‘Champions of the Community’ platform, PepsiCo – a partner with the Magic since 1989 – receives exclusivity in the hydration, carbonated soft drinks, bottled water, carbonated caffeine-based energy drinks and packaged salty snack foods categories in the new Amway Center.
“We are honored to have PepsiCo join the Orlando Magic as a ‘Champions of the Community’ partner for the Amway Center,” Orlando Magic Chief Operating Officer Alex Martins said. “PepsiCo has been a valued partner with the Magic since our inception in 1989, and we believe this relationship will allow PepsiCo to have a fully-integrated approach to connect their ‘Power of One’ brand with our fan base like never before.”
“We’re proud to continue our partnership with the Orlando Magic, and are excited about this groundbreaking sponsorship,” said Derek Lewis, SVP and General Manager of Pepsi Beverage Company’s Southeast business unit. “This program means we’re able to offer Magic fans a wide range of refreshing, great tasting products that span the PepsiCo portfolio, from beverages to snacks.”
Starting this season, PepsiCo will receive branding in key aspects of Magic marketing and communications, including signage, radio, print and internet promotion. Consistent with PepsiCo’s commitment to Performance with Purpose, the sponsorship will also support Orlando Magic community programming, which focuses on literacy, health and wellness, and the arts, with a special emphasis on the Parramore neighborhood surrounding the new Amway Center.
PepsiCo joins AirTran Airways and Harris Corporation as ‘Champions of the Community’ partners for the new Amway Center. Opening in the fall of 2010, the facility, which will be operated by the City of Orlando and owned by the Central Florida Community, will compete to host major national events, concerts and family shows and serve as the new home of the Orlando Magic.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com.
