Orlando Magic Celebrates Noche Latina Presented by Chase
“We want our entire fan base to know we value them,” said Magic CEO Alex Martins. “We want to show our appreciation for their support and dedication, and this is just one small way for us to do that. We are also proud to have a partner like Chase who shares our vision and commitment to our diverse and vibrant community.”
Other activities at Amway Center in honor of Noche Latina include:
· Groupo Swing will perform live at Fan Fest before the game
· Amway Center/Levy Chef Javier Rosa to feature a cooking demonstration of special Latin-inspired dish, Mofongo, at Fan Fest pregame
· Latin-inspired food will be available throughout the Amway Center during the game
· The Magic Dancers will perform a special Latin-inspired routine
· Steel Drum music at ‘Ronas & ‘Ritas
· Postgame ¡Vamos Magic! signs giveaway
During the game, Chase and the Magic will showcase their joint work to refurbish the court at the John H. Bridges Community Center that serves a predominantly Hispanic student population. The center is also home to the Apopka Branch Boys and Girls Club. The court was updated with volunteer help from Adelante—the Hispanic employee group at Chase.
“Diversity is part of our DNA and we appreciate the opportunity to celebrate Noche Latina along with our customers and employees,” said Mike Dosal, market president for Chase in Central Florida.
The Magic and Chase are longtime supporters of the Hispanic community of Central Florida. Noche Latina is part of a long line of efforts connected to the Orlando Hispanic community. Another one of those efforts is Magic Spanish broadcaster, Joey Colon, in his 17th season with the team. Colon handles all Spanish radio broadcasts for the Magic. Colon stands as the only Puerto Rican broadcaster in the NBA today.
In addition to the team’s broadcasting efforts, the Magic and Chase both have long standing partnerships with several Hispanic organizations including the Hispanic Chamber of Commerce, Hispanic Business Initiative Fund, and the Association of Latino Professionals in Finance and Accounting (ALPHA). The Magic also works with the Hispanic Business Council of Kissimmee, Hispanic Heritage Scholarship Fund and Casa de Mexico. The Magic has a dedicated Spanish website, elorlandomagic.com, while Chase offers Spanish online banking for consumers and business owners through chase.com/espanol and customer service and support in Spanish at its branches and call centers.
Since its inception in 1989, the Magic has been committed to the Hispanic community and has instituted a variety of initiatives to reach its multicultural fan base throughout Central Florida. Under the leadership of Magic CEO Alex Martins, the Orlando Magic created a multicultural insights focus in 2008. The team’s goal is to create an inclusive environment in which community partners, fans and employees feel welcome, valued and appreciated.
Tickets are available to the March 28 Magic vs. Bobcats matchup for Noche Latina presented by Chase by calling Ticketmaster at 1.800.4.NBA.TIX or going online to elorlandomagic.com