Orlando Magic Celebrates Noche Latina Presented by Chase
Orlando, Fla. (March 1, 2013) — In appreciation of the Orlando Magic’s Hispanic fan base, for the second consecutive year the team will wear “El Magic” jerseys for three home games beginning on March 8 when Orlando faces the Indiana Pacers at the Amway Center (tip off set for 7:00 p.m.). The team will don the “El Magic” jerseys to mark Noche Latina presented by Chase, at the March 8 game. The “El Magic” jerseys are part of the team and Chase’s continuing efforts to connect with the entire community of greater Central Florida. In addition to the March 8 Pacers game, the Magic will wear the jerseys at the March 22 Oklahoma City contest and the March 25 Miami matchup. Also, in celebration of the partners’ multicultural platforms, the Magic and Chase will unveil a refurbished court at Pinar Elementary on Saturday—a school with a large Hispanic population—to update the facilities built in 1976.
“We value our entire Orlando Magic fan base,” said Magic CEO Alex Martins. “Noche Latina is an opportunity for the Magic to show our appreciation to the Latin segment of our fan base for their support and dedication. We are also proud to have a partner like Chase who shares our vision and commitment to our diverse and vibrant community.”
The Hispanic-themed “El Magic” jerseys provide fans an opportunity to identify with the unique contributions of the Hispanic community while showing support of their favorite NBA team. To further the team’s efforts, “El Magic” hats, lapel pins and shooting shirts will be available for purchase through orlandomagicshop.com.
In addition to the “El Magic” jerseys, the team will honor the rich Hispanic culture of Central Florida at Noche Latina presented by Chase on March 8 during the Magic vs. Pacers matchup with a variety of activities at Amway Center. The Magic Dancers will perform a special Latin-themed routine and Latin dance, music and entertainment will be featured throughout the night including a special halftime performance.
The Magic and Chase are long time supporters of the Hispanic community of Central Florida. The “El Magic” jersey is just one way to honor Hispanic fans and the contributions of Latinos in the league and in our community. Another one of those efforts is Magic Spanish broadcaster, Joey Colon, in his 15th season with the team. Colon handles all Spanish radio broadcasts for the Magic. Colon stands as the only Puerto Rican broadcaster in the NBA today. Through the Champions of the Community partnership between Chase and Magic, the court refurbishment at Pinar Elementary will be celebrated with a basketball clinic and activities for local youth on Saturday, March 2. Students from the school will be special guests at the March 8 game, Noche Latina.
Chase is committed to serving and supporting diversity and inclusion among employees, consumers and the community. Across its Orlando footprint, Chase employees reflect the communities they serve, including a rich representation of Hispanic and bilingual employees. In fact, one in five bank employees in the U.S. is of Hispanic descent. The bank also creates products and services that address the needs of diverse communities, including providing Chase.com/espanol—a comprehensive Spanish-language Internet banking experience for customers who prefer to do transactions in Spanish. Last year, JPMorgan Chase Hispanic leadership group Adelante was recognized by the U.S. Hispanic Chamber of Commerce as the top business resource group in the nation. In Florida, the JPMorgan Chase executive team is led by Sen. Mel Martinez—the first Cuban to be elected to the U.S. Senate and former mayor of Orange County. Chase also has long standing relationships with the USHCC, National Council of La Raza, LULAC, the National Association of Hispanic Realtors, and others.
“There is no denying the influence and importance of the Hispanic community in Orlando. We are proud to work and serve in diverse communities, and are committed to helping our customers, employees and neighbors have access to resources that help them thrive and develop to their full potential,” said Mike Dosal, Chase market leader in Central Florida.
In addition to the team’s broadcasting efforts, the Magic has long standing partnerships with several Hispanic organizations including the Hispanic Chamber of Commerce of Metro Orlando (HCCMO), Hispanic Business Initiative Fund (HBIF), Hispanic Business Council of Kissimmee, Hispanic Heritage Scholarship Fund, the City of Orlando Hispanic Office for Local Assistance (H.O.L.A.), and the Association of Latino Professionals in Finance and Accounting (ALPFA). The Magic also have a dedicated Spanish website, elorlandomagic.com.
The Magic’s and Chase’s commitment to the Hispanic community of Central Florida is shared by the NBA. The league recently announced this season’s Noche Latina program of 16 games, seven of which will air on national television on ABC, TNT, ESPN, and NBA TV. These commemorative games celebrate the growing support of NBA fans and players across Latin- American and U.S. Hispanic communities and feature special telecasts and in-arena festivities, including distinctive NBA team uniforms.
Since its inception in 1989, the Magic has been committed to the Hispanic community and has instituted a variety of initiatives to reach its multicultural fan base throughout Central Florida. Under the leadership of Magic CEO Alex Martins, the Orlando Magic created a multicultural insights focus in 2008. The team’s goal is to create an inclusive environment in which community partners, fans and employees feel welcome, valued and appreciated.
Tickets are available to the March 8 Magic vs. Pacers matchup for Noche Latina presented by Chase by calling Ticketmaster at 1.800.4.NBA.TIX or going online to elorlandomagic.com.