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Longoria Recognized as April’s Fifth Third Bank Orlando Magic Maker
Longoria honored during April 10 game vs. New York for her service to Central Florida

WHO: Claudette Longoria will be recognized for her commitment to numerous Central Florida charities. As part of her recognition, she will receive a $500 check from Fifth Third Bank to the charity of her choice. For more information on Longoria and the Fifth Third Bank Orlando Magic Maker Program, please see below.

WHEN: Longoria will be honored prior to the start of the Magic vs. New York Knicks game on Friday, April 10, 2009; Tip-off: 8:00 p.m.

WHERE: Amway Arena; 600 W. Amelia St.

About Fifth Third Bank Orlando Magic Maker Claudette Longoria

Drawing an NBA comparison, you could consider Claudette Longoria the Larry Brown of Central Florida philanthropy. The current Charlotte Bobcats head coach has been the head man of some 15 collegiate and professional teams throughout his career.

In the same sense, April's Fifth Third Bank Orlando Magic Maker, Claudette Longoria, has been heavily involved with more than a dozen local charities throughout her 13-year tenure in Orlando.

Her philanthropic fingerprints have graced the greater Orlando area, as she is involved with the following charitable organizations: Guys With Ties Philanthropy (executive director), Harbor House (chair), Hands on Orlando, Central Florida Police Athletic League (vice president of the board of directors), Autism Speaks (committee member), Base Camp Children's Cancer Foundation (prom chairman), Make A Wish Foundation, Foster Grandparent Program, Kenard Lang Foundation, American Heart Association (committee member), American Diabetes Association, Quest/Camp Thunderbird, Making Strides, United Cerebral Palsy, American Cancer Society and the Ronald McDonald House.

“Coming here to Central Florida almost 13 years ago, I felt that there were so many quality charities that needed help,” explained Longoria. “Children and families are not asked to be placed in difficult situations or unsafe environments. However, if my monetary or volunteer contributions can provide opportunities that will help a child, a family or any charity, then I feel fortunate to be able to assist with their needs.”

The lengthy list is not only a testament to Longoria's character and commitment to helping others, but it’s also an indicator of her pedigree.

Growing up in San Antonio, Tex., Longoria would tag along with her now 76-year-old grandmother, Delia Smith, to help out migrant workers. Described as a “big philanthropist” by her granddaughter, Smith’s benevolent actions haven’t gone unnoticed. Rather, her charitable passion has been instilled in and is mimicked by Longoria.

“I have always had a philanthropic drive to give no matter what,” says Longoria, who recently completed a 5K walk with her grandmother to raise funds for Autism Speaks. “It’s an overwhelming joyous feeling when a child looks up at you and smiles or simply gives you a hug without asking. These children are often enduring their own battles, but they just want to make you smile – it melts your soul.”

About the Fifth Third Bank Orlando Magic Maker Program
Every month the Magic and Fifth Third Bank select a community member as the Fifth

Third Bank Orlando Magic Maker for his or her dedication and significant contribution to the Orlando community. For more information, or to nominate someone, visit www.nba.com/magic/community/magicmakers.html or stop by any Fifth Third Bank.

About Fifth Third Bank
Fifth Third Bank (Central Florida) is a subsidiary of Fifth Third Bancorp, a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $120 billion in assets, operates 16 affiliates with 1,307 full-service Banking Centers, including 92 Bank Mart® locations open seven days a week inside select grocery stores and 2,341 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates five main businesses: Commercial Banking, Branch Banking, Consumer Lending, Investment Advisors and Fifth Third Processing Solutions. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2008, has $179 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at http://www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB."