Magic Partner With McDonald’s For Fry Throws Promotion

Fry Throws Promotion
Nov. 27, 2013

ORLANDO -- – Magic fans will be able to enjoy the most famous french fries in the world for free with the help of the Orlando Magic during the 2013-14 NBA season with the McDonald’s Fry Throws Promotion. This unique, mobile-based gift card program is open to any fan when a Magic opponent misses five free throws in a home game. The first 10,000 fans to text “fries” to 313131 will receive a mobile gift card for a free order of large french fries the next day at any area participaing McDonald’s.

The mobile gift card feature, being implemented for the first time at Amway Center, differentiates the Fry Throws promotion from other game ticket-based incentives and provides the opoprtunity to target tech-savy millenials and capture back-end redemption analytics. The Orlando Magic, in partnership with McDonald’s, is one of a few NBA teams across the league implementing this technology.

The McDonald’s Fry Throws promotion transends to fans tuning in at home, who will also have an opportunity to participate.

“We are excited to be at the forefront of this mobile-based platform for sponsorship promotions,” Orlando Magic CEO Alex Martins said. “With two iconic brands in the Orlando Magic and McDonald’s teaming together, we know our fanbase will respond well to this unique promotion and that this will deliver a benefit to not only our fans but to both brands as well.”

As part of their partnership, McDonald’s will also have a presence at Fan Fest before games, on OrlandoMagic.com and on radio broadcasts.

ABOUT MCDONALD’S
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business people. Customers can log online for free at any of the nearly 12,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information about the company, visit www.mcdonalds.com, or follow us locally on Twitter (www.twitter.com/McD_CentralFL) and Facebook (www.facebook.com/mcdonalds) for updates on our business, promotions and products.

ABOUT THE ORLANDO MAGIC
Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. The Magic, celebrating its 25th Anniversary Silver Season, has seen great success in a relatively short history, winning five division championships (1995, 1996, 2008, 2009, 2010) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 6,000 volunteer hours annually. In addition, over the last 23 years more than $18 million has been distributed to local nonprofit community organizations via the Orlando Magic Youth Fund (OMYF-MFF), a McCormick Foundation Fund since 1994, which serves at-risk youth. Ticket highlights for the Magic's 2013-14 Silver Season in the Amway Center, honored with TheStadiumBusiness Awards’ 2013 Customer Experience Award and named SportsBusiness Journal's 2012 Sports Facility of the Year, include: 2,500 seats priced $20 or less, 8,000 seats priced $40 or less and 9,000 seats priced $50 or under. For ticket information log on to www.orlandomagic.com or call 407-89-MAGIC.