Gentleman Jack Rare Tennessee Whiskey to Sponsor Terrace Patio Bar

Gentleman Jack Rare Tennessee Whiskey to Sponsor Terrace Patio Bar

August 31, 2010

ORLANDO – The Orlando Magic announced today a new, multi-year relationship with Gentleman Jack Rare Tennessee Whiskey as the official sponsor for the Terrace Level patio bar in the new Amway Center. The brand will sponsor the Gentleman Jack Terrace, one of the premier outdoor spaces in the Amway Center that celebrates Florida’s climate and is accessible to every level of ticket buyer.

The Gentleman Jack Terrace will be located on the Terrace Level of the Amway Center off the escalators from the main atrium. Overlooking Church Street, the Gentleman Jack Terrace will become the destination of choice for fans to enjoy a drink before, during and after events. The sleek layout also allows fans to enjoy the Florida weather outside on the “patio” of Downtown Orlando, while also providing a covered bar space, giving fans the best of both worlds.

In addition to the entitlement of the Gentleman Jack Terrace, the Gentleman Jack brand will also have the designation as the Official North American Whiskey of the Orlando Magic and will receive digital signage in the Amway Center.

The Gentleman Jack Terrace will be one of the premium amenities that will be available to all levels of ticket buyers in the Amway Center. Other spaces with full accessibility to all patrons include a Club Restaurant, the Nutrilite Magic Fan Experience and Orlando on Demand. In addition, the Magic have taken measures to ensure affordability for home games, including 2,500 seats priced $15 or less, 7,000 seats priced $25 or less and 10,000 seats priced $50 or under per game, while supplies last. For the first time ever, the Magic have also introduced a $5 per game ticket, while supplies last, and offer flexible payment plans to its season ticket holders.

About Amway Center

The Orlando Magic is the developer of the Amway Center which will compete to host major national events, concerts and family shows. Opening in the fall of 2010, the facility will be owned and operated by the City of Orlando on behalf of the Central Florida community. The Amway Center was designed to reflect the character of the community, meet the goals of the users and build on the legacy of sports and entertainment in Orlando. The building’s exterior will feature a modern blend of glass and metal materials, along with ever-changing graphics via a monumental wall along one façade. A 180-foot tall tower will serve as a beacon amid the downtown skyline. At 875,000 square feet, the new arena is almost triple the size of the current Amway Arena (367,000 square feet). The building features a sustainable, environmentally-friendly design, unmatched technology, featuring 1,100 digital monitors and the largest, high-definition scoreboard in an NBA venue, and multiple premium amenities available to all patrons in the building. Every level of ticket buyer will have access to: the Club Restaurant, Nutrilite Magic Fan Experience and Orlando on Demand, Kid’s Zone, and multiple indoor-outdoor spaces which celebrate Florida's climate.