Orlando Magic Executives
Rich DeVos, Chairman
Rich DeVos enters his 22nd season as chairman of the ownership group of the Orlando Magic. The 86-year-old DeVos is co-founder of Amway Corp., today a global leader in direct selling and a member of the Alticor Inc. family of companies.
Born March 4, 1926, in Grand Rapids, Mich., he is a true American success story. DeVos and former high school classmate, Jay Van Andel, embarked on a partnership that resulted in several business endeavors between 1945 and 1958. In 1959, they founded Amway.
In October 2000, Amway became one of three subsidiaries under a new parent company, Alticor Inc., along with two sister companies: Quixtar, Inc., an e-commerce business opportunity in North America; and Access Business Group LLC, a product development, manufacturing and logistics provider for Amway and contract customers. Alticor worldwide sales in 2010 totaled $9.2 billion, assisted by more than 3 million individual business owners operating in more than 80 countries and territories. In June 2007, Alticor announced it would reintroduce the Amway brand over the next two years to the North American market, as part of an overall business transformation.
DeVos has been the recipient of numerous achievement awards, as well as 13 honorary doctorate degrees. He has written four books: BELIEVE!, Compassionate Capitalism, Hope From My Heart: Ten Lessons for Life, and most recently, Ten Powerful Phrases for Positive People.
Because of their dedication to supporting those organizations in which they believe, DeVos and his wife, Helen, created the Richard and Helen DeVos Foundation. The DeVoses are dedicated to the entrepreneurial spirit and helping people live better lives.
Rich and Helen reside in southern Florida and have four children—Dick and his wife, Betsy; Dan and his wife, Pamella; Cheri and her husband, Bob Vander Weide; and Doug and his wife, Maria. They have 16 grandchildren and one great-granddaughter.
Dan DeVos, Chairman
Dan DeVos was named chairman of the Orlando Magic on December 7, 2011. His responsibilities include long-term strategic planning for the organization and new business initiatives. DeVos is a member of the NBA Board of Governors.
DeVos is chairman, president and CEO of DP Fox Ventures, LLC, a diversified business development and management company with interests in real estate, transportation and sports and entertainment in Grand Rapids, Michigan. DP Fox employs more than 500 professionals through companies including Fox Insurance Agency, Fox Powersports and Fox Motor Group, a retail automotive group representing 40 manufacturers at 20 locations.
DeVos also serves as co-owner, president and CEO, governor of the Grand Rapids Griffins of the American Hockey League, the top affiliate for the NHL’s Detroit Red Wings. He led the way for the return of professional hockey to West Michigan in 1996. Since then, the Griffins organization has strived to meet a standard of excellence in everything it does, while providing a fan experience focused on family fun and entertainment. That excellence begins on the ice, where the team has won five division titles in either the AHL or the International Hockey League over the last 12 seasons.
DeVos is a member of the AHL’s executive committee and a member of the West Michigan Sports Commission’s board of directors. He was named the IHL’s Executive of Year in 1997 and served as the league’s chairman of the board during its final two seasons.
A member of the board of directors of Alticor Inc., the parent company of Amway Corporation, DeVos also serves as president/CEO of Powell Pointe Resort, the developer of Cape Eleuthera, and of Cape Eleuthera Properties, the manager of the Princess Cays facility, on the island of Eleuthera, The Bahamas. Additionally, serves as a partner for the Georgian Automotive Group, based in Barrie, Ontario, as well as a partner for CWD Real Estate Investments.
In honor of the impact that he, his brothers and their father, Rich, have made on the sports landscape both locally and nationally, the DeVos family was inducted into the Grand Rapids Sports Hall of Fame in the team category in 2011.
DeVos is involved in a variety of local business and civic organizations, including serving as the board of trustees president for Hope Network, co-chair of the Children’s Miracle Network, and as a member of the Grand Valley University Foundation. He also serves as vice chair on the board of trustees for Northwood University, his alma mater.
His wife, Pamella, is president and designer of PAMELLA ROLAND. They have two daughters and one son.
Alex Martins, Chief Executive Officer
Alex Martins, who has spent 25 years in professional sports management and re-joined the Magic in June of 2005, was promoted to chief executive officer on December 7, 2011. He previously served as president for more than one year and was the team’s chief operating officer from 2006-10.
Martins, who served in various senior-level management capacities with the Magic between 1989-98 and the organization’s executive vice president of marketing and franchise relations in 2005-06, oversees the day-to-day business operations of the club, including marketing, ticket sales, season ticket services and operations, premium sales and service, community relations, broadcasting, corporate partnerships, communications, government relations, multicultural marketing, and business strategy.
Over the past five years, Martins led the Magic in a transformation of its business operations, while overseeing a ticket sales, premium sales and corporate partnership effort which saw the most successful business year in the history of the franchise in the 2010-11 season. The transformation process has received the recognition of the Sports Business Journal which named the Magic as a finalist for Professional Sports Team of the Year.
Included in this success has been the largest season ticket base in franchise history this past season (14,200) and the most successful corporate sales effort in franchise history. Amongst these record efforts are the largest increase in attendance in the NBA over the last five years, the most new sales and season tickets sold in the league in two of the last four years, and the largest group sales effort in team history.
Martins was instrumental in helping to secure the new state-of-the-art Amway Center in Orlando. The Amway Center is part of a public community venues program that also includes a new Performing Arts Center and a renovation of the Citrus Bowl Stadium. The new Amway Center opened in October 2010. The facility was named a finalist for the Sports Business Awards Sports Facility of the Year Award in 2011. Additionally, the Magic also contributed $20 million toward and constructed five community recreation centers throughout Orange County, Florida, as part of its commitment to build the new Amway Center.
Over the last four years at the Annual NBA Sales and Marketing Meetings, the Magic organization was awarded the “New Full Season Ticket Award” twice for being No. 1 in the NBA in new full season tickets sold, a “90 Percent Renewal Award” for being just one of five teams to achieve a 90 percent or higher season ticket renewal rate in 2007, a “Sponsorship Account Performance Award” for the extraordinary number of accounts secured by the Corporate Partnerships Department and the “Retailer of the Year Award” for the team’s retail sales performance. Martins has recently been named to the NBA Team Presidents Advisory Council.
Martins originally joined the Magic as director of publicity/media relations in April 1989. In September of 1996, he was promoted to senior director of communications. He also previously served as the Chairman of the Board of the Magic Action Team Community Fund. The Magic Action Team Fund developed into the Orlando Magic Youth Fund, which has distributed nearly $16 million to local non-profit organizations during the last 19 years, including $1 million this season. Additionally, Martins served on the developmental board of the DeVos Sport Business Management Program at the University of Central Florida. The program has been funded through a $9 million endowment by Rich and Helen DeVos and awards dual Masters degrees in Sport Management and Business Administration.
Martins has also has served as the senior vice president of marketing and branding for the NBA’s New Orleans Hornets, vice president of communications and public affairs with the NFL’s Cleveland Browns and vice president of sports ventures with the Tavistock Group. At Tavistock, Martins served as tournament director of The Tavistock Cup, a PGA Tour-sanctioned event.
Martins started his career as a student assistant in the Villanova sports information department, assisted in the Philadelphia 76ers public relations department and was also the assistant sports information director at Georgetown University (1988-89).
Martins currently serves as Chairman of the Metro Orlando Economic Development Commission, and on the board of directors of the Orlando/Orange County Convention & Visitors Bureau, Florida Children’s Hospital, Coalition for the Homeless, the Central Florida Commission on Homeless, the Dr. Phillips Performing Arts Center and the Central Florida board of directors for Seaside National Bank & Trust. Martins is also Past Chair of the Central Florida Partnership.
Martins earned his MBA from the University of Central Florida where he is a member of the College of Business Administration’s Hall of Fame. He also serves on the Dean’s Executive Council for the College of Business Administration at UCF and was honored with the opportunity to serve as Commencement Speaker at UCF in August of 2008.
A native of Kearny, New Jersey, Martins earned a Bachelor of Science degree in business administration from Villanova, where he graduated from in 1986. He resides in Orlando, Fla., with his wife, Juliet, and daughters, Sophia (7) and Gabrielle (5).
Pat Williams, Senior Vice President
Pat Williams has more than 50 years of professional sports experience to his credit. The 72-year-old protégé of the late Bill Veeck is probably most known for his promotional and marketing wizardry. In 2012, Williams received the John W. Bunn Lifetime Achievement Award from the Naismith Memorial Basketball Hall of Fame.
That same type of creativity and ingenuity has turned a Central Florida pro sports dream into the reality of Orlando Magic basketball, reaching into the homes of NBA fans throughout the country.
Williams was promoted to his current post from the general manager position in April of 1996. As the senior vice president, Williams serves in strategic planning activities relating to RDV Sports, named for Rich DeVos and the parent company of the Magic. He also spearheads research of future RDV Sports properties. Additionally, he serves as the promotional leader and strategic marketer for memberships at the $50 million state-of-the-art RDV Sportsplex. He is involved in training and mentoring of RDV Sports employees, while making public appearances on behalf of RDV Sports and the Orlando Magic.
Williams is also considered one of the country’s top motivational and inspirational public speakers. His wife, Ruth, teaches time management seminars for the FranklinCovey Company.
Prior to joining the Central Florida pro basketball effort in June of 1986, Williams spent 12 seasons as general manager of the Philadelphia 76ers. During that time, he took a Sixers team that posted a 34-48 record in 1974-75 to a World Championship in 1983. Through several personnel moves during that time, Williams played a major factor in bringing the NBA title to Philadelphia.
Williams joined the Sixers in 1968 as the club's business manager. The next season, at the tender age of 29 he became the general manager of the Chicago Bulls, and remained in that post until 1973. While in Chicago, he raised average game attendance figures at Chicago Stadium from 3,700 to more than 10,000 per game.
In 1973, he left the Bulls organization to become general manager of the Atlanta Hawks, where he served one season before returning to take over the reins in Philadelphia.
Though Williams has spent well over four decades in the NBA, his first love is baseball, the sport that earned him a scholarship to Wake Forest University. While at Wake Forest, Williams earned a bachelor's degree in physical education. He was a three-year letterman as a catcher on the Demon Deacons baseball team and is a member of the Wake Forest Sports Hall of Fame. He later went on to earn a master’s of science degree in physical education from Indiana University in 1964.
Williams’ baseball career began when he signed with the Philadelphia Phillies in 1962 and spent two seasons catching for the Miami Marlins, a Class A club in the Florida State League. He quickly moved from the playing field to the front office, when he was appointed business manager of Miami in 1964. He took the general manager job with the Spartanburg (S.C.) Phillies in 1965 and was later elevated to the position of president of the organization in 1967.
In 1967, he was chosen the Minor League Executive of the Year by The Sporting News. Williams remains active in baseball as a catcher in Dream Week games in Florida during the winter. He was also the president of Orlando's Double-A Southern League team from 1990-1993. Pat’s son, Bobby, is a professional scout for the Los Angeles Angels of Anaheim.
Pat was born in Philadelphia on May 3, 1940, and was raised in nearby Wilmington, Del., where he attended Tower Hill School. He was voted into the Delaware Sports Hall of Fame in 2001.
Pat and Ruth are the parents of 19 children, 14 of whom are adopted from four foreign countries. The Williams family roster reads as follows: Stephanie (40), Jim (38), Bobby (35), David (35), Peter (34), Brian (33), Karyn (33), Thomas (32), Stephen (32), Sarah (32), Daniella (31), Andrea (31), Richie (31), Sammy (30), Caroline (29), Michael (28), Gabriella (28), Katarina (27) and Alan (26). Four of the children are from Korea, four from the Philippines, two from Romania, and four from Brazil. Pat and Ruth also have 12 grandchildren: Laila, Brianna, Ava, Austin, Audri, Max, Anthony, Nola-Blair, Zachary, Olivia and twins Jack and Teddy.
Pat has written more than 75 books, including his version of the birth of the Orlando Magic, entitled Making Magic. His two most recent books are Leadership Excellence and NBA List Jam! An avid runner, Williams completed the Boston Marathon 13 times in the last 15 years. He has completed 58 marathons in the last 15 years.
Charles Freeman, Executive Vice President/Chief Revenue Officer
Charles Freeman is entering his 17th season with the Orlando Magic and was promoted to executive vice president/chief revenue officer in July 2012. Freeman’s responsibilities include oversight and management of ticket sales, premium sales, client services, ticket operations, corporate partnership, marketing, arena operations and retail. Freeman started with the Magic in 1996 as a market research analyst for corporate sponsorship and broadcast sales. He was responsible for all research and strategic planning for the department. In 1997, Freeman was promoted to business manager of sales and was in charge of developing, and implementing new business strategies for the sales division. As business manager, Freeman worked with corporate sponsorship and broadcast sales, retail sales, ticket sales and box office operations for the Orlando Magic, Orlando Solar Bears and Orlando Miracle.
In the spring of 1999, as business development manager, Freeman began working with ownership on a variety of strategic projects. In the summer of 2001, he was promoted to director of business development and focused on the growth and expansion of RDV Sports, as well as new business ventures for the DeVos family. In July 2005, Freeman was promoted to vice president of business development and strategy, and then promoted to senior vice president of business development in August of 2007, helping oversee the team’s efforts to obtain the necessary approval for the Amway Center. He was responsible for the design, construction, and development of the Amway Center in downtown Orlando. In October 2010, Freeman was promoted to executive vice president of business development. In this role, he oversaw the ticket sales, premium sales, client services, ticket operations, arena operations, and retail departments. He also managed the closeout of the Amway Center construction project. For all of his efforts, he was recently selected to the SportsBusiness Journal’s Forty Under 40, a recognition that spotlights the nation’s top young sports executives under the age of 40.
Freeman graduated from Rollins College with a major in economics and minor in business administration. He resides in Maitland with his wife, Pam, and two children, Charlie (8) and Addison (6).
Jim Fritz, Chief Financial Officer
Jim Fritz, who has 25 years experience in financial management, including the last 18 years with the Magic, was promoted to chief financial officer in May of 2006. He oversees the organization’s finance, legal, business strategy, information technology, aviation, and insurance and risk management functions.
In his role, he oversees the organization’s business plans, budgets and financial forecasts as well as the accounting, financing, and treasury management responsibilities of the business. In addition, Fritz is responsible for player salary forecasting and player insurance matters. Fritz has previously served as the Magic's controller, director and vice president of finance, and the executive vice president of business operations during the previous 11 years.
Prior to joining the Magic, Fritz worked for five years in the audit practice at PricewaterhouseCoopers and for two years at Hotel Management Associates where he served as Corporate Controller. Fritz received his master’s and undergraduate degrees in accounting from Florida State University and he is a Certified Public Accountant. Fritz has served as the Treasurer of the Board of Trustees at United Arts for seven years and as the Audit and Finance Committee Chair at the Orlando Science Center for six years.
A native of Central Florida, Fritz resides in Orlando, Fla., with his wife, Donna, their son, Zachary (13) and their daughter, Nicole (11).
Joel Glass, Senior Vice President of Communications
Joel Glass, who joined the Orlando Magic in October of 1995, was promoted to senior vice president of communications in July of 2012. He was vice president of communications for six years, after serving as director of communications for more than seven years.
Glass is responsible for directing communication and media/public relations efforts related to the Magic. He is responsible for media operations, strategic communications, media releases, publications and statistical material, while also coordinating media interviews with players, coaching staff members and front office personnel. Glass also helps oversee Orlandomagic.com and Orlando Magic broadcasting.
Glass arrived in Orlando from the University of Florida sports information department, where he worked for more than nine years. While at UF, Glass spearheaded media/public relations for basketball, while also assisting with football and the men’s spring sports program. While with the Gators, Glass was the winner of 23 national publication and writing honors, as awarded by the College Sports Information Directors of America.
A 1986 graduate of the University of Iowa and a native of Wilmette, Ill. (north of Chicago), Glass spent three summers working in the Chicago White Sox public/media relations department while in college. At Iowa, he served as a writer for The Daily Iowan, covering football, basketball, baseball, golf and wrestling.
In the community, Glass has been involved with Teach-In, a community-based program where professionals share their experiences at area schools, and serves as a youth basketball and baseball coach. He is also a certified Little League umpire. Glass is a Heart of Florida United Way board member and on the advisory committee for the Orlando Magic Youth Fund.
Glass resides in Orlando, Fla. and has two children, Max (15) and Madeline (12).
Chris D'Orso, Senior Vice President of Sales and Ticket Operations
Chris D’Orso enters his 24th season with the Orlando Magic and was promoted to senior vice president of sales and ticket operations in July 2012. His responsibilities include overseeing the day-to-day operations of sales for the Amway Center including ticket sales, premium hospitality, Chairman’s Suite, tourism, Junior Magic, camps, retail, ticket and arena operations for both the Orlando Magic and Amway Center.
A mainstay in the organization since the team’s inception, D’Orso joined the Magic in 1989 as the promotions/publicity coordinator. After two seasons in that capacity, he moved into the sponsorship sales department as a corporate account manager for the next three years. In 1994, D’Orso was promoted to the assistant director of marketing position, and in 1998 was promoted to director of marketing. He served as director of ticket sales and marketing from 1999, and was promoted to vice president of marketing and sales in 2002, a position he held for seven years. In 2009, he was named vice president of sales and ticket operations and promoted to senior vice president of sales and ticket operations in 2012.
D’Orso graduated in 1988 from Fairfield University with a bachelor’s degree in communications. He is a member of the board of directors of the Ronald McDonald House Charities of Central Florida, Special Olympics Florida and Osceola/Kissimmee Chamber of Commerce. In addition, he reads to elementary school children through Teach In and coaches in local sports youth leagues.
D’Orso and his wife, Christine, reside in Windermere, Fla., with their two sons, Harrison (19) and Alex (15).
Roman Vega, Vice President of Brand Management
Roman Vega begins his fourth season with the Magic. He was named vice president of brand management in September 2009.
Vega, a member of the senior management team, is responsible for establishing strategy for the disciplines of marketing, creative services, interactive marketing, broadcast production, game and event presentation, with a focus on providing marketing strategy and support for ticket sales, season ticket services, multicultural insight, premium sales and corporate partnership sales.
Vega’s previous work experiences include: Global Brand Leader for Nike Basketball, Brand Manager for the Jordan Brand, Senior Advertising Manager for the Jordan Brand, Advertising Manager for The Coca-Cola Company and Marketing Services Manager for the Latin America Group at The Coca-Cola Company.
A native of Kansas, Vega earned a bachelor’s degree in marketing from Emporia State University, where he was a member of the men’s basketball team. Vega also earned a master’s of business administration from Wichita State University.
Vega serves on the board for Junior Achievement of Central Florida. He and his wife, Amanda, reside in Maitland, Fla. with their daughter, Avery (7), and son, Elijah (3).
Linda Landman Gonzalez, Vice President of Community Relations and Government Affairs
Linda Landman Gonzalez was named vice president of community relations and government affairs for the Orlando Magic in September 2007. Landman Gonzalez serves in a senior leadership role overseeing community relations, government affairs, multicultural insights and serves as the president of the Orlando Magic Youth Foundation.
Landman Gonzalez spent nine years as director of diversity and community relations for Darden Restaurants, Orlando’s only Fortune 500 corporation. While at Darden, she focused on creating community partnerships, employee volunteer opportunities and community leadership development in ten top markets nationwide, including Orlando. Landman Gonzalez also managed corporate giving, while developing a second language translation initiative for the corporation.
Her efforts resulted in many corporate awards for Darden, Inc., including Fortune’s Top Ten Diversity Elite, Black Enterprise’s list for Best Companies of Diversity and Hispanic Business magazine’s Best Place for Hispanics to Work.
Prior to joining Darden, Inc., Landman Gonzalez served as vice president of Hispanic sales and marketing for Barnett Bank in Orlando.
Landman Gonzalez is currently involved in several volunteer and leadership activities, including serving on the boards of The Florida State Fair Authority, the African-American Chamber of Commerce of Central Florida, Casa de Mexico, Business Force, Central Florida Urban League, the Women’s Executive Council of United Way, the WMFE Board of Trustees, and is a Trustee of the City of Orlando’s Children’s Trust Committee. She is the current Chair of United Arts of Central Florida and the immediate past chair of both the Valencia Foundation and Orlando Ballet. Additionally she co-chairs the Florida State Conference NAACP Corporate Advisory Board and serves on the Board of Visitors for FAMU Law School. Landman Gonzalez also serves on the Board of Fifth Third Bank and was appointed by Governor Crist in February 2009 to serve on the Early Learning Coalition of Orange County.
Landman Gonzalez earned a bachelor’s degree in education from the Universidad Nacional Autonoma de Mexico in Mexico City, Mexico and resides in Orlando with her husband, Roberto.