Cohen: An Arena Like No Other

By Josh Cohen
March 13, 2012

ORLANDO -- Amway Center has been open for business for a year-and-a-half now and yet people from all over still talk about how breathtaking and dazzling it is.

Many visitors got the opportunity to explore the most technologically advanced sports and live event venue in North America last month during NBA All-Star Weekend, which by all accounts was an incredible success. It had such a great impact on the community that it wouldn’t surprise anyone if All-Star Weekend returns to Orlando again in the near future.

But what may be most inspiring and encouraging is how captivated NBA players and other celebrities in the entertainment industry are about the Amway Center, home of the Orlando Magic, Orlando Predators, Orlando Solar Bears and live concerts and shows.

Here are some examples of what players from around the NBA along with other worldwide celebrities have said about Amway Center:

Andre Iguodala, Philadelphia 76ers: “It’s incredible. I like the walkway where you can see the fans always interacting during halftime, before, and after the game. It’s a beautiful arena.”

Deron Williams, New Jersey Nets: “The arena is fantastic. It’s arguably the best arena in the NBA right now.”

Paul Pierce, Boston Celtics: “It’s a great atmosphere for basketball. It’s a really up-to-date arena with a big, wide bowl. There’s also great lighting.”

Flo Rida, Pop Artist: “There’s great hospitality. They always give me everything I need.”

It seems that when opposing players come to Orlando for a clash with the Magic, many are flabbergasted and in some cases overwhelmed by the allure of the state-of-the-art building.

Aside from all the extraordinary amenities, which include spacious concourses and exceptional concessions and activities for kids and adults to enjoy, Amway Center is an ideal venue for riveting competition.

“You always have discussions with players about arenas and which places are tough to play in and guys always bring up Orlando and Amway Center as one of them,” Magic guard Chris Duhon said.

Like it was at the old Amway Arena, which hosted its own NBA All-Star Weekend and two NBA Finals, the crowd is always so thunderous at Amway Center. All the vitality in the building has a way of rousing the Magic.

“It’s loud here, very electric,” Orlando guard Von Wafer said. “It’s a big difference playing on the road compared to playing at Amway Center.”

The Magic and Amway Center are on an extremely impressive streak as they have sold out the old and new arena in 119 consecutive regular season contests and 141 if you include the playoffs. Orlando also set a new single-game attendance record of 19,207 on March 4, 2011 against Chicago.

Orlando is currently 14-7 at home this season and sits in third place in the Eastern Conference, which if the playoffs started today would give the Magic home-court advantage in the First Round.

“It’s always a packed house here in the regular season and we know it will be even more loud and intense in the playoffs,” Magic forward Earl Clark said.

To learn more about Amway Center, please visit its official web site. And to buy tickets to any upcoming Magic home game, go to

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