New Orlando Events Center To Be Named Amway Center

New Orlando Events Center To Be Named Amway Center

August 5, 2009

ORLANDO -- Orlando’s new events center, which will open in the fall of 2010 and compete to host major national events, concerts and family shows, while serving as the home to the Orlando Magic, has been named Amway Center.

Amway, a global leader in the direct selling industry, was founded in 1959 by Magic owner Rich DeVos and his best friend, Jay Van Andel. Celebrating its 50th anniversary, Amway now operates in more than 80 countries and territories around the world, providing more than 3 million people an opportunity for a business of their own. These businesses are fueled by flagship brands Nutrilite and Artistry, primarily focused on health, wellness and beauty.

"Amway is excited to continue our partnership with the Magic and the city of Orlando through the vision rights commitment of this wonderful new center," said Amway Chief Marketing Officer Candace Matthews. "This partnership is much more then a name on a building; it's a commitment between the Orlando Magic, the NBA and Amway, all top performing organizations in their respective fields. This partnership builds pride in the Amway business here and around the world. It also provides an opportunity to build and support the city of Orlando and other global communities.”

“We’re looking forward to many memorable moments ahead in Amway Center,” said Orlando Magic Chief Operating Officer Alex Martins. “Amway represents the quality and excellence we strive for in bringing our product to our fans and stakeholders. We are extremely excited to continue this unique partnership. There could be no better partner to place their name on this world class facility than Amway whose global reach is matched only by the global popularity of the NBA.”

In addition to Amway receiving exterior and interior branding opportunities including building signage, and television, radio, print and internet promotion, this strategic alliance will include an enhanced fan experience, major global events, and an opportunity to present the Amway brand to a new set of consumers. The Magic and Amway will also partner in community activities focusing on children and families.


• Scheduled Opening: October 2010

• Cost: $380 million (total construction cost)

• Location: Downtown Orlando; bound by Church Street (north); Hughey Avenue (east); South Street (south); Division Avenue (west)

• Owner: City of Orlando

• Operator: City of Orlando

• Primary Tenant: Orlando Magic

• Functions: NBA and collegiate basketball, arena football, indoor soccer, concerts, hockey, circuses, stage shows and exhibitions

• Design Architect: Populous (formerly HOK Sport)

• Local Architects: C.T. Hsu + Associates; Baker Barrios Architects, Inc.

• Construction Manager: Hunt Construction Group in association with Rey Group, R.L.

• Burns, Inc., HZ Construction and Albu & Associates, Inc.

• Program Manager: Turner Construction Company

• Champions of Community

• Partners: Harris Corporation

• Site Acreage: 8.75 acres

• Number of Levels: 7: Event Level; Lower Bowl Access Level; Founder’s Suite Level; Main Concourse; Club/Loge Level; Terrace Level; Hockey Press Box Level

• Square Footage: 875,000 square feet

• Seating Capacities: 19,700 (center stage concert)

• 16,000 (end stage concerts)

• 18,600 (NBA)

• 20,000 (NCAA basketball)

• 17,200 (hockey/arena football)

• Premium Spaces: 60 private suites; 4 bunker suites; 2 super suites; 4 party suites

• Private suites distributed on two levels

• 1,400 club seats

• 68 loge boxes (328 seats)

Sustainable Design: Anticipated LEED Certified: Sustainable building design will exist in various categories, including a sustainable site; water efficiency; energy optimization and atmosphere protection; materials and resource conservation; indoor environmental quality and health; and environmentally preferred operations and maintenance

Technology: Harris Corporation is the official technology partner for the Amway Center. The arena will have more than 1,100 screens of high-definition content via Internet Protocol Television and a state-of-the-art digital signage network which will maximize fan engagement and interaction, distribute an unprecedented amount of patron information, as well as providing unlimited opportunities for advertisers and sponsors.

MBE/WBE Participation:Commitment to Blueprint (Goals of 24% total MWBE participation);


• Amenities for every level of building and ticket price point and all patrons include:

o Outdoor Patio overlooking Church Street with Food & Beverage Service

o Full service themed restaurant and lounge on club concourse overlooking event floor

o Themed fan experience zone and adjacent children’s fun zone in upper concourse

o Public bar and food court on main concourse level with view of event floor

o Wide variety of food & beverage options

o ADA Accessibility on every level

o 18 men’s restrooms and 19 women’s restrooms

o Minimum one concession point of sale for every 125 spectators

o ATM machines at each entrance lobby

• Six Clubs on various levels

• Iconic 120-foot-tall tower with sky bar and sky terrace at top

• “Media Mesh” graphic wall on I-4 exterior façade

• 31,000 SF arena floor can be used for exhibition/trade show space, banquets and meetings

• Six banquet rooms and a board room on Founder’s level

• Information kiosks distributed throughout the arena

• Enclosed bridge to connect to planned parking garage

• Two street-level retail locations on Church Street

• Main concourse will average 30’ width

• State-of-the-art center hung scoreboard with video capability; auxiliary boards located throughout the seating bowl; two LED ribbon boards on founder’s level and club level fascia

• Full basketball practice court that can also be used for events seating up to 500 people

• 2 NBA locker rooms; home hockey locker room; home arena football locker room; visiting hockey/arena football locker room; officials’ locker room; 6 star performer dressing rooms; green room for staging and hospitality; additional auxiliary locker room for show personnel

• 13,500 SF of office space for team administration and 15,000 SF for City Venue Administration

• Media interview room and working media facilities on event level

• 6 enclosed truck docks and ramp