Orlando Magic Announce Partnership Deals with Best-in-Class Corporations
December 15, 2006
Orlando, FL – The Orlando Magic have formed partnership deals with best-in-class national and local corporations that span a wide-variety of categories, including insurance, beverage/soft drink, newspapers, hospitals, catering, hotel and resort and restaurant/national, Chief Operating Officer Alex Martins announced today.
Among the 31 new partners to the Orlando Magic this season are Amway, Mirabilis Ventures, Inc., Cambria, J.W. Richards, adidas, Papa John’s, Family Cellular, The Lexington at Orlando City Place, Ritz-Carlton Club, Bogin, Munns and Munns, Metro PCS and Kia Motors America.
In addition, Pepsi, Chrysler, Jeep, Dodge, Florida Hospital, Orlando Sentinel, Florida Lottery, Anheuser-Busch, Walt Disney World, Kane’s Furniture, and Insurance Office of America begin another exciting year with the Magic.
“In joining with us as partners, several of the nation’s most respected corporations are communicating their commitment to the Magic, now and for the future,” said Martins. “We believe these partnership deals will be mutually beneficial and will provide the opportunity for our partners to deliver a direct, positive message to our fan-base and beyond.”
Each partnership agreement includes unique elements tailored to each company’s communication goals. Founded in 1959 by Magic owner Rich DeVos and Jay Van Andel, Amway recently formed a four-year naming rights agreement with the Magic and the City of Orlando to re-name the home of the Magic Amway Arena. Amway will receive exterior and interior building signage, as well as television, radio, print and Internet promotion. Amway is one of the world’s leading direct-selling companies and is the largest operating unit of parent company Alticor Inc. Operating in more than 50 countries around the world, Amway creates business opportunities for more than two million people.
For the first time in team history, Mirabilis Ventures, Inc. will be the presenting sponsor for the Orlando Magic season, including exposure on television, radio, print, internet and in-arena signage. Mirabilis will also be the entitlement sponsor for Magic community relations programs and Orlando Magic Youth Foundation (OMYF) fundraising activities, including the annual OMYF Black Tie and Tennies Gala, and the Read to Achieve and community relations ticket programs.
The Ritz-Carlton Club and Cambria offer patrons access into two new clubs this season at Amway Arena. BLUE, presented by the Ritz-Carlton Club, is a new exclusive courtside seat holder club and offers premium amenities such as complimentary valet parking presented by The VUE at Lake Eola, private restrooms, an upscale bar, a deluxe buffet and more. BLUE is located across from the Magic locker room, placing members in the middle of the action as the team enters and exits the court while offering exceptional executive-level service.
Club Cambria, which is located on the luxury suite level, offers members exclusive privileges for Magic games, concerts, shows and more, and features such VIP services as big screen plasma TVs to watch the game action, personal concierge service and, on select nights, pre-game TV broadcasts and interviews and post-game music and/or live entertainment.
Other key categories the Magic are seeking include financial services, home builders, real estate and electronics.
Orlando, FL – The Orlando Magic have formed partnership deals with best-in-class national and local corporations that span a wide-variety of categories, including insurance, beverage/soft drink, newspapers, hospitals, catering, hotel and resort and restaurant/national, Chief Operating Officer Alex Martins announced today.
Among the 31 new partners to the Orlando Magic this season are Amway, Mirabilis Ventures, Inc., Cambria, J.W. Richards, adidas, Papa John’s, Family Cellular, The Lexington at Orlando City Place, Ritz-Carlton Club, Bogin, Munns and Munns, Metro PCS and Kia Motors America.
In addition, Pepsi, Chrysler, Jeep, Dodge, Florida Hospital, Orlando Sentinel, Florida Lottery, Anheuser-Busch, Walt Disney World, Kane’s Furniture, and Insurance Office of America begin another exciting year with the Magic.
“In joining with us as partners, several of the nation’s most respected corporations are communicating their commitment to the Magic, now and for the future,” said Martins. “We believe these partnership deals will be mutually beneficial and will provide the opportunity for our partners to deliver a direct, positive message to our fan-base and beyond.”
Each partnership agreement includes unique elements tailored to each company’s communication goals. Founded in 1959 by Magic owner Rich DeVos and Jay Van Andel, Amway recently formed a four-year naming rights agreement with the Magic and the City of Orlando to re-name the home of the Magic Amway Arena. Amway will receive exterior and interior building signage, as well as television, radio, print and Internet promotion. Amway is one of the world’s leading direct-selling companies and is the largest operating unit of parent company Alticor Inc. Operating in more than 50 countries around the world, Amway creates business opportunities for more than two million people.
For the first time in team history, Mirabilis Ventures, Inc. will be the presenting sponsor for the Orlando Magic season, including exposure on television, radio, print, internet and in-arena signage. Mirabilis will also be the entitlement sponsor for Magic community relations programs and Orlando Magic Youth Foundation (OMYF) fundraising activities, including the annual OMYF Black Tie and Tennies Gala, and the Read to Achieve and community relations ticket programs.
The Ritz-Carlton Club and Cambria offer patrons access into two new clubs this season at Amway Arena. BLUE, presented by the Ritz-Carlton Club, is a new exclusive courtside seat holder club and offers premium amenities such as complimentary valet parking presented by The VUE at Lake Eola, private restrooms, an upscale bar, a deluxe buffet and more. BLUE is located across from the Magic locker room, placing members in the middle of the action as the team enters and exits the court while offering exceptional executive-level service.
Club Cambria, which is located on the luxury suite level, offers members exclusive privileges for Magic games, concerts, shows and more, and features such VIP services as big screen plasma TVs to watch the game action, personal concierge service and, on select nights, pre-game TV broadcasts and interviews and post-game music and/or live entertainment.
Other key categories the Magic are seeking include financial services, home builders, real estate and electronics.
