Redick Takes Kids on Holiday Shopping Spree

By Josh Cohen
December 20, 2011

ORLANDO -- It may be hard to compete with that exhilarating feeling you get when you are a kid and you start opening up presents under the Christmas tree each year.

But Orlando Magic guard J.J. Redick perhaps found a gift-giving activity that is even more elating.

On Tuesday, Redick along with Pepsi teamed up to take 75 children from the Boys and Girls Club of Central Florida on a Wal-Mart shopping spree extravaganza.

Voyaging from aisle to aisle and department to department with Redick and volunteers from the Magic organization, including community ambassadors Nick Anderson and Bo Outlaw, and representatives from Pepsi, the kids cruised around the store and each picked out $100 worth of gadgets, toys, electronics, clothes, etc.

“It’s always a great joy to give back,” said Redick, who launched his own foundation last year for the purpose of improving the lives of underprivileged youth. “This is always the time of year where you feel an extra need to give.”

It was an hour of paradise for these 75 kids, who all had different tastes in interests. For some, on one hand, you had video game and movie fanatics. For others, on the other hand, action figures, Barbie dolls and other play toys were the first items deposited into the shopping cart. And for few, clothes and fashion was the trendy choice.

And there were even some kids who were so gracious and munificent that they opted to select items to give to their family and friends for the holidays.

Smiling from ear to ear throughout the event, Redick helped some of the kids decide on certain gifts when they were torn between, for instance, Lego construction toys and board games.

“It feels fabulous. Everything that helps them (the kids) feel better and teaches generosity and kindness is really great,” Boys and Girls Club of Central Florida President Gary Cain said. “I couldn’t imagine a better organization than the Magic who are always working hard to make the community a better place.”

Tuesday’s occasion was just one of many instances of the Magic’s quest to boost children’s spirit throughout this holiday season.

On Monday, Magic newcomers Glen Davis and Justin Harper visited the Walt Disney Pavilion of Florida Hospital for Children to comfort the ill with their benevolence and compassion.

Jameer Nelson, meanwhile, will surprise two families later this week with a myriad of holiday gifts he picked out for them.

“This is a great life lesson for kids to show them that this is the time for giving,” Nelson said during his time shopping for the two families.

Learn more about the Boys and Girls Club of America and find out how you can get involved by visiting

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