NBA Madness presented by EA finished with a great success today. The NBA's interactive basketball lifestyle event returned to Korea for the second consecutive year and took place at Yongsan iPark Mall in Seoul from July 4 to 6. Besides a series of exciting on-court competitions, the event also featured special appearance of Jordan Farmar of the L.A. Lakers, the Dallas Mavericks Dance Team and Hugo, mascot of the New Orleans Hornets.

The event officially tipped off with the opening ceremony on July 4 with Jordan hitting the Korean traditional drum. Followed by the opening ceremony was the NBA Madness Media Basketball Challenge and Jordan teamed up with the local media to compete at the NBA 3-Point Shootout. A media interview session with Jordan Farmar was held after the game and the media asked him a lot of questions about the NBA Madness and his NBA career with the L.A. Lakers. Photos