Famous Swiss Watch Brand Launches the Tissot Quickster Lakers Special Edition Watch featuring the Team Colors and Official Logo on the Watch Caseback
November 6, 2015, New York, NY – Today, Swiss Watchmaker Tissot strengthened its commitment as Official Timekeeper of the NBA by announcing a partnership deal with the Los Angeles Lakers. The team deal will be the first of its kind, putting precision timekeeping at the forefront of all games played at STAPLES Center. The deal will include a large-scale integrated marketing program, including in-arena fan engagement, social and digital activation, and official Tissot shot clocks in the arena by the 2016-17 season.
Mitch Kupchak, Lakers General Manager, was presented with the first ever Tissot Quickster Lakers Special Edition Watch while in New York visiting the Tissot Fifth Avenue boutique. The timepiece features a sporty style, complete with a chronograph function, team logo engraved caseback and NATO strap celebrating the Lakers official team colors.
The Tissot Quickster Lakers Special Edition Watch will be launched at the end of the year, and will be available for sale in Tissot boutiques, online store and key local retail partners. The timepiece is suited for both men and women, and will have a retail price of $450.
“Tissot is proud to announce its partnership with the Lakers, a team that prides itself on performance and precision, much like Tissot, a legendary Swiss watch brand,” said François Thiébaud, President of TISSOT. “Lakers fans take pride in supporting the team and its players, so we are happy to introduce the new the Tissot Quickster Lakers Special Edition Watch to help grow passion and fandom for Lakers fans around the globe.”
“We are excited to welcome Tissot as a new partner of the Los Angeles Lakers,” Lakers Senior Vice President of Business Operations/COO Tim Harris said in a statement. “The Tissot brand is an excellent fit with the Lakers organization. We look forward to bringing together the passion of Lakers fans and the precision of Tissot timepieces to enhance every game experience.”
For more information on Tissot’s role as Official Timekeeper of the NBA and Los Angeles Lakers, visit www.tissot.ch.
About TISSOT
It's the Swissness at the very heart of Tissot that makes the brand such a distinguished one. The + in the Tissot logo is the same as the Swiss flag, symbolising the quality and the reliability that watchmakers have proudly demonstrated since 1853. The innovative brand remains in its home in Le Locle in the Swiss Jura Mountains, keeping its Swiss identity at its core. Tissot watches are authentic and accessible, using special materials, advanced functionality and meticulous design detail to create pieces that are both precise and stylish. The high calibre of the brand has been repeatedly recognised, as in its illustrious history Tissot has been named Official Timekeeper and Partner of the NBA, MotoGPTM, FIM World Superbike, FIBA, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. Tissot, which sells its timepieces in more than 160 countries round the world, is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss watches. As it continues to create pioneering creations, Tissot stands by its signature, "Innovators by Tradition."