About the Knicks Business Alliance
What is the Knicks Business Alliance?
The Knicks Business Alliance (KBA) was created to provide a valuable service for Knicks Season Subscribers that are also business owners. The KBA is designed to drive fellow Knicks Season Subscribers to use your product(s) or service(s). Season Subscribers that have chosen the EXECUTIVE BENEFIT package have the opportunity to place a company listing and special offer on the Knicks Business Alliance web page on the Knicks website and in the printed guidebook sent to all Season Subscribers. Think of this as the "yellow pages" of Knicks Season Subscribers! Let the power of the Knicks Season Subscriber community help you increase business.
How will it benefit Season Subscribers?
- Business listings will be placed on the KBA section of nyknicks.com with links to your website (if applicable)
- Add a special offer at your business exclusively for Knicks Season Subscribers to help drive business even more (e.g., present your Season Subscriber card to receive a 10% discount off your order)
- Many new customers will be aware of and directed to your business
How do you sign up for the KBA?
Download the signup form and fax to (212) 465-6075 or e-mail it to seasonsubscriptions@thegarden.com.
If you have any questions about the KBA, please contact your Account Representative at
(212)465-6050.
Note: The New York Knicks reserve the right to decline any Season Subscriber business that is deemed inappropriate or competes with a current Madison Square Garden business partner from being part of the KBA.






