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“We are excited to announce this innovative community-based partnership with KeySpan,” said Karin Buchholz, Knicks vice president of community relations and field marketing. “We have a strong community base in Brooklyn, Queens and Long Island, and we’re very enthusiastic that this relationship will allow us to further impact the area and positively affect important charities and causes.”
“KeySpan is pleased to partner with the Knicks in support of this worthwhile cause,” said Robert B. Catell, Chairman & CEO of KeySpan. “We are excited to take the first step in an ever-growing relationship between two very strong brands.”
The first event the Knicks will assist with will be KeySpan’s Hoops for Charity Tournament on Friday Mar. 3 at Lynbrook HS in Lynbrook, NY. The event boasts over 240 KeySpan employees and will benefit the Diabetes Research Institute, which the Knicks will support with auction items, interactive activities and other promotional events. The team will also continue the support later in the month, offering all KeySpan employees the opportunity to attend the game on the 24th. All KeySpan employees will receive a replica John Starks jersey and a portion of the proceeds will go to diabetes research. The team will support the partnership through promotional announcements and other on-site activities at KeySpan’s Brooklyn and Long Island offices, as well in-arena during Knicks games.
KeySpan Corporation (NYSE:KSE) is the fifth largest distributor of natural gas in the United States and the largest in the Northeast, operating regulated gas utilities in New York, Massachusetts, and New Hampshire that serve 2.6 million customers. KeySpan is also the largest electric generator in New York State, with approximately 6,600 megawatts of generating capacity that provides power to 1.1 million customers of the Long Island Power Authority (LIPA) on Long Island and supplies approximately 25 percent of New York City's capacity needs.
The NBA’s New York Knickerbockers basketball team, in its 60th year of operation, is part of Madison Square Garden, L.P. Cablevision Systems Corporation owns Madison Square Garden, L.P., which includes MSG Network; FSN New York; the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); Radio City Entertainment; the Hartford Wolf Pack (American Hockey League), and the Madison Square Garden arena complex, located in the heart of the New York metropolitan area.
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