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The newest bobblehead set will launch with guard Bobby Jackson on Wednesday, March 19. The remaining lineup will follow on the next four Wednesdays with forward-center Keon Clark , forward Gerald Wallace, center Scot Pollard and concluding with guard-forward Hedo Turkoglu on April 16, the last home game of the Kings regular season.

Last year, the Carl's Jr. bobbleheads were met with a frenzy of excitement as fans lined up to get the first set, which included four of the five Kings starters. This year, in order to satisfy demand, Carl's Jr. has produced nearly twice the number of bobbleheads from last season's promotion and has set up some ground rules to make the promotion fair for all area Kings fans.

"Sacramento Kings fans are the best in the NBA and we hope to give every fan the opportunity to own this new set," said Gregg Dorr, marketing manager for Carl's Jr. And, even though the demand should be sky high for these collectibles, Carl's Jr. has kept the price at just $3.99 for each bobblehead with the purchase of any Adult Lunch or Dinner Combo meal.

"We are excited that Carl's Jr. is once again offering a bobblehead promotion," said Blake Edwards, vice president of strategic alliances for Maloof Sports & Entertainment. "Providing additional value to Kings fans through promotional campaigns like this one speaks perfectly to Maloof Sports & Entertainment's ongoing commitment to build strategic alliances with terrific business partners like Carl's Jr."

This year's bobbleheads are made by the same company and out of the same materials as the 2002 versions. They feature uncanny likenesses of the players in their new road uniforms, each holding a basketball, and even include such distinguishing marks as tattoos.

"Detail is an important part of our bobbleheads," Dorr said. "Even though they're value-priced, I think they're the best bobbleheads on the market." A total of 71 Carl's Jr. restaurants in the greater Sacramento area will participate in the promotion, which was named the No. 1 out-of-arena promotion in the country last year by the NBA.

Stores outside a 75-mile radius of ARCO Arena are not able to sell Kings products due to NBA guidelines. All stores in Sacramento and Yolo counties are participating, along with those as far south as Modesto, as far west at Suisun City, as far north as Williams and as far east as Placerville and Auburn.

Bobblehead sets will only be available at Carl's Jr. restaurants, and will not be sold or distributed at ARCO Arena.

The rules being established are simple. They are: