SACRAMENTO, CA – The Sacramento Kings today unveiled a special anniversary logo and corresponding video to celebrate the team’s upcoming 30th season in Sacramento (2014-15).
Selected by Season Ticket Holders in an online survey, the logo incorporates the same font and color scheme used by the Kings during the inaugural 1985-86 season until May 22, 1994 when the team switched to the current logo and colors. The script font used in the anniversary logo has been incorporated in jerseys and gear throughout the last 29 seasons.
“We’re excited to unveil a new logo that celebrates three decades of unforgettable Kings basketball in Sacramento,” said Kings President Chris Granger. “The logo honors the past as we move forward with the future and the new downtown Entertainment and Sports Center (ESC). The next few years will prove to be the most dynamic, and I want to thank our fans for their unwavering support.”
After purchasing the Kings in 1983, new owners, Joseph Benvenuti, Frank and Gregg Lukenbill, Bob A. Cook, Frank McCormick and Stephen H. Cippa petitioned the NBA Board of Governors to move the team from Kansas City, Mo. to Sacramento, which was approved April 16, 1985. The Kings first game in Sacramento was played to a sellout crowd on October 25, 1985 against the Los Angeles Clippers. Over the next 29 seasons, Sacramento became known for having one of the most passionate fan bases in all of sports, creating a major home court advantage for the Kings.
A limited edition 30th season T-shirt is on sale exclusively at www.KingsTeamStore.com. The Kings will also hold events and programming throughout the 2014-15 season to celebrate legendary moments, players and fans. A complete list of events, merchandise and promotions will be announced soon.
To view the logo, please click here.
About the Sacramento Kings: In May 2013, Vivek Ranadivé led a dynamic and diverse ownership group comprised of leaders in technology, business, sports, marketing and real estate to purchase the Sacramento Kings. Under the new ownership, the Kings have implemented a forward-looking “NBA 3.0” philosophy focused on making the Kings the premier sports franchise of the 21st century. NBA 3.0 is driven by utilizing cutting-edge technology to enhance the fan experience, acting as a positive agent of change in the community, and expanding the team’s and Sacramento’s global brand.