Sacramento Kings Announce Retail Partnership with adidas

by Katie Cracchiolo
Digital Specialist

Sacramento, CA - The Sacramento Kings today announced a retail partnership with adidas, the official outfitter of the National Basketball Association. As of July 1, 2014, adidas will manage retail operations for the Kings through the 2016-17 NBA season.

“We’re thrilled to bring one of the world’s top lifestyle and sports brands to Sacramento,” said Kings President Chris Granger. “adidas’ unmatched expertise in sports merchandise and unparalleled customer service make them an ideal partner for the Kings. Together, Kings fans will better connect to the team through a truly exceptional and innovative retail experience.”

adidas will operate the Kings Shop by adidas at Sleep Train Arena, the Sacramento Downtown Plaza, the Fountains at Roseville and any future retail location. The stores will feature a full range of Kings official merchandise, including jerseys, t-shirts, jackets and other essential fan items. Permanent merchandise stands at Sleep Train Arena will be located at Sections 105, 108, 120, and 124, with temporary stands at Sections 110 and 115 for the majority of games.

“The passionate fan base in Sacramento is a great location to continue our mission to connect with NBA fans,” said adidas North America Vice President of Retail Nic Vu. “We are excited to work closely with the Kings to bring a premium retail experience offering the best and newest gear for fans.”

The partnership will also include integration of adidas signage at Kings home games, Sleep Train Arena events, team stores and on

“Consistent with our NBA 3.0 philosophy, we are always working to enhance the fan experience and build our global brand through innovation and integration,” said Chris Granger. “In adidas we’ve found a forward-thinking partner who shares our vision, and we look forward to the future opportunities as we work to become the premier sports franchise of the 21st century.”

About the Sacramento Kings: In May 2013, Vivek Ranadivé led a dynamic and diverse ownership group comprised of leaders in technology, business, sports, marketing and real estate to purchase the Sacramento Kings. Under the new ownership, the Kings have implemented a forward-looking “NBA 3.0” philosophy focused on making the Kings the premier sports franchise of the 21st century. NBA 3.0 is driven by utilizing cutting-edge technology to enhance the fan experience, acting as a positive agent of change in the community, and expanding the team’s and the region’s global brand.

About adidas Basketball: adidas has been providing innovative products to help the world’s best athletes perform at elite levels for more than 60 years, from past legends to today’s superstars. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season. For more information click here.