Sacramento Kings and Delivery Agent Announce Commerce and Marketing Agreement


SACRAMENTO, CA– The Sacramento Kings today announced a multi-year commerce services and marketing agreement with Delivery Agent to manage the team’s official store across multiple platforms including desktop, mobile, tablet and directly through the television. 

Delivery Agent, the market leader in turning viewers into customers for more than 350 of the world’s leading global brands, will power end-to-end commerce by offering Kings fans a wide array of merchandise, premium customer service, and secure and easy checkout. Products available for purchase include apparel, novelty items, special event items and other unique Kings merchandise.

“In line with our NBA 3.0 philosophy, Delivery Agent’s commerce platform is innovative and efficient, and we look forward to working with them to develop retail concepts that further enhance the shopping experience for Kings fans around the world,” said Kings President Chris Granger.

“The Kings are at the forefront of implementing the latest technology to build a dynamic 21st century franchise,” said Mike Fitzsimmons, Delivery Agent CEO. “Delivery Agent’s vision for how fans will increasingly use digital platforms to purchase team products aligns perfectly with the Kings vision for the future.”

To view the team’s online retail store, please visit

About the Sacramento Kings:

In May 2013, Vivek Ranadivé led a dynamic and diverse ownership group comprised of leaders in technology, business, sports, marketing and real estate to purchase the Sacramento Kings. Under the new ownership, the Kings have implemented a forward-looking “NBA 3.0” philosophy focused on making the Kings the premier sports franchise of the 21st century. NBA 3.0 is driven by utilizing cutting-edge technology to enhance the fan experience, acting as a positive agent of change in the community, and expanding the team, and the region’s, global brand.

About Delivery Agent, Inc.:

Delivery Agent is the market leader in turning TV viewers into revenue generating customers for the world’s largest brands and media companies. Delivery Agent’s proprietary technology allows viewers to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs and Smart TV manufacturers, Delivery Agent brings scalability, organization and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa, Comcast, Cablevision, AT&T, Verizon and Samsung among others. More information about Delivery Agent is available at and @deliveryagent.

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