Sacramento Basketball Holdings, LLC and Sacramento Sports Commission Announce Partnership for 2014 USA Outdoor Track & Field Championships

by Jason Wise
Manager, Digital

SACRAMENTO, CA – Today, the Sacramento Kings ownership group – Sacramento Basketball Holdings, LLC (SBH) – and the Sacramento Sports Commission (SSC) announced a marketing partnership for the duration of the 2014 USA Outdoor Track & Field Championships. As part of the agreement, Kings sales and marketing staff will work with the SSC to drive ticket sales, premium hospitality and sponsorship revenue. 

“Sacramento Basketball Holdings, LLC is a tremendous community partner and has broad reach throughout Sacramento,” said Sports Commission Director Mike Sophia. “Their participation and support will increase our ability to showcase the Championships and further enhance our efforts to bring major track and field events, along with other top-tier sporting events, to Sacramento.”

“We are excited to partner with the Sacramento Sports Commission because we share their vision of Sacramento as a great sports destination,” said Sacramento Kings President Chris Granger. “One of the core values of our NBA 3.0 philosophy is to support and elevate the local community, and we see this as a prime opportunity to help showcase the business and economic opportunities Sacramento has to offer.”

Held at Sacramento State’s Hornet Stadium from June 25-29, the 2014 Championships represent the return of track and field to Sacramento with the first major U.S. meet since the 2004 Olympic Trials. A successful Championship this summer will help ensure the return of the Championships in 2017, which will be a qualifying year for USA’s World Championship team.

“Sacramento has some of the most passionate sports fans in the United States, and I have no doubt that this community will support the Championships and athletes like no other region in the country could,” said Sacramento Mayor Kevin Johnson. “This a great opportunity to put Sacramento on the map as a prime destination for high level sports and events, and I couldn’t be more excited about the potential economic benefits this partnership can bring to Sacramento.”

Sacramento Basketball Holdings, LLC: Sacramento Basketball Holdings, LLC includes the Sacramento Kings, Sacramento Kings Foundation and Sleep Train Arena. Sacramento Basketball Holding, LLC focuses on upholding the implementation of the “NBA 3.0” philosophy by utilizing cutting-edge technology to enhance the fan experience, acting as a positive agent of change in the community and expanding the team’s global brand.

Sacramento Sports Commission: The Sacramento Sports Commission was created in the 1980s as a joint city-county advisory board to attract and develop major professional and amateur sporting events in the capital region. On Jan. 1, 2013, at the request of the Sacramento City Council and County Board of Supervisors, the Sacramento Convention & Visitors Bureau (SCVB) took over the responsibilities of the Sacramento Sports Commission. This new Sacramento Sports Commission, bolstered by a variety of additional resources provided by the SCVB, will be responsible for fostering economic development of the region by securing, promoting and sustaining highly visible sporting events, adult and youth tournaments and conventions.