SACRAMENTO, CA, October 13, 2010 -- The Sacramento Kings, in partnership with My Fan Rewards, LLC, today announced the launch of My Kings Rewards, an exclusive free rewards program that gives fans the ability to earn cash back at hundreds of online retailers. Fans can register at MyKingsRewards.com and earn cash back when shopping at any of the participating retailers.

“We are always on the lookout for ways to enhance the fan experience for loyal Kings supporters,” said Kings President of Business Operations Matina Kolokotronis. “This free rewards program gives our fans the opportunity to leverage the strong Kings brand in order to earn cash back from hundreds of their favorite retailers.”

Fans interested in joining can register for free at MyKingsRewards.com. All fans registered through MyKingsRewards.com will automatically be enrolled in the My Kings Rewards Silver Program. Once members reach $10.00 or more in cash-back rewards, they have the option to redeem rewards as credit to a PayPal account or have a prepaid Visa card mailed to them.

The Kings launched this program through a partnership with My Fan Rewards, a revolutionary new way for sports teams, performing artists and venues to reward their fans by providing them with access to discounts and perks from some of the leading brands in the world.

“We wanted to create a platform that helped the Kings show how much they appreciate their fans,” said Marc Kolin, President of My Fan Rewards, LLC. “By saving Kings fans money on everyday items they would be buying anyway, we can help them continue to enjoy lasting basketball memories with their family and friends.”

About Maloof Sports and Entertainment:
Maloof Sports & Entertainment includes the Sacramento Kings and ARCO Arena. Owned by the Maloof family with long-term, local partners, the organization is committed to being a contributing member of the Sacramento community. Teaming up with local leaders and non-profit organizations to give back to those in need throughout the region, MS&E has donated millions of dollars to charity in 11 years of Maloof family ownership. For more information about Maloof Sports & Entertainment, please visit kings.com, arcoarena.com or call 916-928-0000.

About My Fan Rewards, LLC:
My Fan Rewards, LLC transforms the emotional investments fans have in their favorite teams, players, and performers into meaningful financial investments. In partnership with Affinity Solutions, Inc. (www.affinitysolutions.com), the company provides a full range of services - from the technical to the creative - to deliver every aspect of building and maintaining a relationship-marketing program, or "affinity program." When fans shop through our clients' rewards programs, they can earn cash back, get discounts, or receive store credit at hundreds of name-brand merchants. Providing a turnkey solution, My Fan Rewards, LLC offers direct marketing, creative and editorial development, partner recruitment, information technology, data analytics, and specialized customer service.