Kings Unveil 2010-11 Season Ticket Package

-- 99% of seats in lower bowl feature reduced price, Season Ticket Holder price advantage increased over individual game purchasers and those who renew or purchase by April 23get free parking for 20 games next season --

SACRAMENTO, CA, February 16, 2010 ---- It pays to be a Sacramento Kings Season Ticket Holder.

The team today unveiled its season ticket package for the 2010-11 season, which features enhanced value based directly on fan feedback.

"We've listened carefully to our fans, and thanks to their great input and what we've learned from them, we believe we created one of the best season ticket value packages in the NBA," said Kings co-owner Gavin Maloof. "Our commitment to our fans has never been stronger. We reduced prices in the lower bowl, increased the price advantage for Season Ticket Holders over individual buyers and added exciting new incentives like free parking and exclusive concession stand lines. It really pays to be a Kings Season Ticket Holder in 2010-11."

Season ticket prices were reduced six percent throughout the lower bowl, while the great prices in the upper bowl remain the same. In fact, 99% of all seats in the lower bowl will cost less in 2010-11 than in 2009-10.

Season ticket prices for the 2010-11 season are as follows: $22.50 (2009-10 STH Price: $22.50), $36.50 ($36.50), $61.50 ($61.50), $64 ($67.50), $76 ($79.50), $98 ($105), $119 ($125) and $140 ($150).

The average savings for Season Ticket Holders over individual game buyers will improve to 15% in the lower bowl in 2010-11, while Season Ticket Holders in the upper bowl will maintain an average savings of 10%.

The Kings also introduced new Season Ticket Holder incentives for 2010-11, including free parking for 20 games for those who renew or purchase by April 23 and exclusive Season Ticket Holder VIP lines at ARCO Arena concession stands.

"The Maloof family is 100 percent committed to our fans and the future of this franchise in Sacramento," said Kings co-owner Joe Maloof. "We believe strongly that we have built a foundation that will allow us to return to the NBA Playoffs and beyond. We have the leading candidate for Rookie of the Year in Tyreke Evans, a special and exciting young player. The team has already improved this year in terms of wins and Paul Westphal has brought the type of direction and leadership needed to mold our young players. We've seen improvement in Donte' Greene and Omri Casspi, and we will have a great opportunity once again through the NBA Draft to add another significant piece to the puzzle. We are as excited about this team and direction of this franchise as we have ever been. The future is indeed bright for the Kings and all of our great fans who have been with us through thick and thin."

Fans interested in learning more about becoming a Kings Season Ticket Holder and purchasing 2010-11 season tickets can call 888-91-KINGS or click here today.

About Maloof Sports and Entertainment:
Maloof Sports & Entertainment includes the Sacramento Kings (NBA) and ARCO Arena. Led by Joe and Gavin Maloof, and owned by the Maloof family with long-term, local partners, the organization is committed to the community in Sacramento and to making a positive, meaningful difference in the lives of families in need in the Sacramento region. Maloof Sports & Entertainment has donated more than $17 million to charities in 10 years of Maloof family ownership. For more information about Maloof Sports & Entertainment, please visit kings.com, arcoarena.com or call 916-928-0000.