Kings Official Media Release


--Led by Head Coach Keith Smart, five percent of all new ticket sales will help fund local schools--

SACRAMENTO, CALIF., Aug 30, 2012 -- The Sacramento Kings announced today the team has reached an early milestone associated with its Project Assist objectives by generating more than $50,000 to fund math, science, art and fitness programs in schools throughout the greater Sacramento region.

Led by Head Coach Keith Smart, the Be Smart, Play Smart campaign pledges five percent of all new ticket sales until the start of the 2012-13 season to support vital curriculum taught in local schools. Today’s announcement arrives only two months following inception of the program, allowing eight additional weeks before the season commences to meet an organizational goal of doubling the revenue available for schools.

The early contribution tally was made possible due to a successful week of Open House “Select-a-Seat” events, where thousands of fans funneled through the arena to secure their seats for the upcoming Kings season. A full slate of community and ticketing events will continue for the final two months of the Be Smart, Play Smart donation period, allowing fans an opportunity to guarantee great seats to the best matchups while supporting the campaign.

To learn more about the Be Smart, Play Smart 5% donation campaign or for information on tickets, fans should call 888-91-KINGS or Click Here.

All of the Sacramento Kings community efforts this season are encompassed by the “Project Assist” initiative. Project Assist will help raise more than one million dollars for nonprofit organizations, focusing on principal goals of charitable giving, volunteerism, issue awareness and supporting the region’s youth.

For information about applying for Be Smart, Play Smart funding, Click Here or call 916.928.8170.

About the Sacramento Kings Foundation:
Since 1985, the Sacramento Kings civic and charitable involvement has resulted in more than 20 million dollars of cash and in-kind donations to more than 200 community organizations. Since its inception, the Sacramento Kings Foundation has established more than a dozen programs designed to support our area nonprofits and the people in the communities they serve.