-- Team outlines attractive incentives available to new and existing Season Ticket Holders; Continues successful Cap City Kingdom benefits program --

SACRAMENTO, CALIF., Mar. 7, 2012 -- The Sacramento Kings today launched the team’s 2012-13 season ticket campaign – “Begin Your Legacy.”

“This is the most exciting time in decades to be a Kings Season Ticket Holder,” said Matina Kolokotronis, President of Business Operations. “We’re optimistic about the growth of this young team and the positive steps that have been taken to secure a new sports and entertainment complex in Sacramento.”

The “Begin Your Legacy” campaign theme was designed in recognition of a spirited enthusiasm circulating throughout the community for the Kings future in the Capitol City. In celebration of this regional sense of optimism, buoyed by last night’s city council vote in support of a new arena slated for the downtown rail yards, the Kings are once again activating a variety of attractive perks for new and existing Season Ticket Holders in 2012-13.

Back by popular demand, the Cap City Kingdom Benefits and Access Program will reward Season Ticket Holders throughout the year for their loyal patronage. As a member of this incentive program, Kings STH’s will enjoy:

  • Exclusive Season Ticket Holder concession and arena entrance lines.
  • Access to select concert tickets before they go on-sale to the general public.
  • VIP admission to Kings events featuring players, coaches and team personalities.
  • Cap City Kingdom Loyalty points to redeem on parking, game night giveaways, food and beverage, team store merchandise or additional tickets.
  • Returning STHs that renew their seats by March 16 will qualify for extra benefits.
  • Priority to renew seats and upgrade or select different seat locations.
  • Additionally, season ticket pricing will remain flat in 2012-13 while Season Ticket Holders will continue to enjoy a significant savings over individual game tickets.

    Fans interested in becoming Season Ticket Holders are encouraged to take advantage of the team’s “Strike First” option by placing a $200 per seat deposit and attending special seat selection events at Power Balance Pavilion on Tuesday, April 10 and Wednesday, April 11.

    To “Begin Your Legacy” and join the Kings Season Ticket Holder family now, fans are encouraged to click here or call 888-91-KINGS and speak with a sales representative today.

    About Maloof Sports & Entertainment (MS&E):
    Maloof Sports & Entertainment includes the Sacramento Kings and Power Balance Pavilion. Owned by the Maloof family with long-term, local partners, the organization is committed to being a contributing member of the Sacramento community. Teaming up with local leaders and non-profit organizations to give back to those in need throughout the region, MS&E has donated millions of dollars to charity in 12 years of Maloof family ownership. For more information about Maloof Sports & Entertainment, please visit Kings.com, PowerBalancePavilion.com or call 916-928-0000.