August 28, 2003

SACRAMENTO, CA —— The Sacramento Kings today released the 2003-04 News10 television schedule. News10 will broadcast 25 games, including a total of 8 home games and 17 road contests.

“When News10 and the Kings entered into this partnership, one of our most important goals was to enable Kings telecasts to reach more Kings fans than ever,” said Russell Postell, president and general manager of News10. “We are thrilled to report that the results made Sacramento #1 in the NBA, racking up nearly 75% more viewers than the prior season. We're thrilled with the Kings schedule on News10 for the season ahead, including Lebron James' professional debut and the national telecast on Christmas Day against the Dallas Mavericks."

“As a fantastic partner on the air and in our community, News10 has made a huge impact on our goal of reaching the most possible Kings fans on television,” said John Thomas, president of Maloof Sports & Entertainment. “As we continue to work toward that goal with other potential television partners, this is the first important piece of the Kings television schedule for the exciting 2003-04 NBA season ahead."

The first regular season game televised on News10 will take place on Wednesday, October 29, when the Kings host Lebron James and the Cleveland Cavaliers at ARCO Arena (7:30 p.m. PST) in the season opener. Following is the Kings 2003-04 local television schedule on News10 (all times are Pacific).

DAY	DATE	OPPONENT	TIME	Local TV
Wed.	Oct. 29	Cleveland	7:30 p.m.	News10
Sun.	Nov 9	@Boston	3 p.m.	News10
Sun.	Nov. 30	New Jersey	6 p.m.	News10
Thurs.	Dec. 18	@New Orleans	5:00 p.m.	News10
Sun.	Dec. 21	Portland	6:00 p.m.	News10
Thurs.	Dec. 25	Dallas	3:00 p.m.	News10
Fri.	Jan. 16	Los Angeles Lakers	7:30 p.m.	News10
Sun.	Jan 25	@Dallas	10:00 a.m.	News10
Weds.	Jan. 28	@Houston	6:00 p.m.	News10
Sat.	Jan. 31	@Seattle	7 p.m.	News10
Fri.	Feb. 6	San Antonio	7:30 p.m.	News10
Wed.	Feb. 11	@Detroit	4:30 p.m.	News10
Sun.	Feb. 22	@Toronto	10 a.m.	News10
Sat.	Mar. 6	@Miami	12:30 p.m.	News10
Sun.	Mar. 7	@Orlando	3 p.m.	News10
Fri.	Mar. 12	@Portland	7 p.m.	News10
Sun.	Mar. 14	San Antonio	12:30 p.m.	News10
Tues..	Mar. 16	@New Jersey	4:30 p.m.	News10
Fri.	Mar. 19	@Indiana	4:30 p.m.	News10
Weds.	Mar. 24	@Los Angeles Lakers	7:30 p.m.	News10
Weds.	Mar. 31	@San Antonio	5:30 p.m.	News10
Thurs.	Apr. 1	@Dallas	5 p.m.	News10
Sun.	Apr. 4	@Houston	10 a.m.	News10
Sun.	Apr.11	Los Angeles Lakers	7:30 p.m.	News10
Weds.	Apr. 14	@ Golden State Warriors	7:30 p.m.	News10