Kings Official Media Release

“BACK IN BLACK” TICKET PACK FEATURES 2012-13 KINGS “BLACKOUT” HOME OPENER PLUS THREE MARQUEE MATCHUPS

--Pack includes Sacramento-Golden State tilt on Nov. 5, contests against Lakers, Celtics and Heat, four limited-edition team posters and a return of Kings black jersey--

SACRAMENTO, CALIF., Sept. 21, 2012-- The hottest-selling ticket pack in Sacramento Kings history is back just in time for the 2012-13 season. With the newest version of the Kings “Back In Black” Pack presented by Pepsi Max, fans can score tickets to four premium games showcasing a trio of NBA championship teams, four League MVPs and a return of Sacramento’s alternate black jersey for as low as $199 per pack.

Fans who place a $100 deposit now will secure priority to choose the best available seat locations in each price level before the general public at “Back In Black” Select-A-Seat events on Oct. 2 and 3 at Power Balance Pavilion.

With every pack purchased, fans earn access to a variety of complimentary incentives, including an opportunity to shoot a half-court shot for a free “Back In Black” Pack presented by Pepsi Max.

“Back In Black” Select-A-Seat space is expected to fill quickly, as thousands of fans recently attended similar events in conjunction with Partial Season Plan Open Houses – where three lucky fans hit half-court shots to win plans courtesy of the Kings.

Packs include one ticket to each of the following top-tier matchups:

• Nov. 5 “Blackout” Home Opener vs. Warriors: Fans will receive a complimentary blackout T-shirt, Opening Night pin and LED Thunderswords.

• Nov. 21 vs. Lakers: Wearing its alternate jersey for the first time, Sacramento defeated L.A. in the 2011-12 Home Opener in front of a sell-out crowd.

• Dec. 30 vs. Celtics: Sacramento cruised to a 120-95 home victory over heavily-favored Boston on March 16.

• Jan. 12 vs. Heat: In his first appearance against Miami, Kings guard Isaiah Thomas scored 24 points – including five three pointers – and tallied five assists as Sacramento issued perennial All-Stars LeBron James and Dwyane Wade all they could handle in the Magic City on Feb. 21.

As a special bonus, every “Back In Black” Pack presented by Pepsi Max purchased includes a total of four limited-edition Kings posters and a Buy One Pepsi Max, or Pepsi 12-Pack, Get One Free coupon. Additionally, fans will enjoy significant savings over individual ticket prices and pay no convenience fees.

Priority for “Back In Black” Pack Select-A-Seat Open Houses is expected to be in high demand, so fans are encouraged to beat the rush by calling 888-91-KINGS to place a deposit today, or visit Kings.com on Monday beginning at 10 a.m.

Media Contact:

Chris Clark
(916) 928-3610

About Maloof Sports & Entertainment (MS&E):
Maloof Sports & Entertainment includes the Sacramento Kings and Power Balance Pavilion. Owned by the Maloof family with long-term, local partners, the organization is committed to being a contributing member of the Sacramento community. Teaming up with local leaders and non-profit organizations to give back to those in need throughout the region, MS&E has donated more than $20 million in cash and in-kind donations to more than 200 charitable entities over 13 years of Maloof family ownership. For more information about Maloof Sports & Entertainment, please visit Kings.com, PowerBalancePavilion.com or call 916-928-0000.