The Sacramento Kings are dedicated to making a positive and meaningful difference in the lives of people in need and at risk in the Sacramento region. With reading and literacy as a central focus of giving, Maloof Sports & Entertainment has forged a strong working partnership with area school districts, after-school programs and other organizations that promote reading and literacy. In addition, Joe and Gavin Maloof were the inaugural winners of the World Sports Humanitarian Hall of Fame’s Most Involved Executives for 2001 and the team’s efforts were recognized with the 2004 Pro Team Humanitarian Award, which recognizes the franchise with the best community service program across all professional sports.

Get Fit with the Kings

The Sacramento Kings, The California Endowment, the Sacramento City Unified School District and UC Davis Health System have partnered to create the “Get Fit with the Kings” program. Its focus is to teach Sacramento-area youth the importance of creating and living a healthy lifestyle and to encourage youth to exercise for at least 30 minutes per day. As part of the “Get Fit with the Kings” program, Kings players, staff, Sacramento Kings Dance Team members and Kings Breakers host monthly fitness timeouts, health clinics and rallies at local schools, after school programs, community centers and more.

To learn more about "Get Fit with the Kings", click here.

Kings for the Community

Introduced prior to the 2007-08 season, the “Kings for the Community” program was developed by Kings players and personnel as a way to give back to the community. Throughout the 2009-10 season, special groups and children from underserved communities in the area attended Kings home games courtesy of Kings players, President of Basketball Operations Geoff Petrie and coaches. Thousands of deserving local children and community members benefited from the program.

Click here to see Tyreke Evans visiting his Kings for the Community group after a home game.

Jr. Kings

The Sacramento Kings recognize the youth of our community is the future of the NBA. With that in mind, we developed the Jr. Kings program. The Jr. Kings program provides an opportunity for teams and groups of kids (18 and under) to attend a Sacramento Kings game and receive a number of other exciting benefits! The Jr. Kings program is a great way for youngsters in the Sacramento region to unite and interact with the Kings.

Click here to see Jr. Kings clinic participants on-court at Power Balance Pavilion with Kings players.

Kings Read to Achieve

As part of the NBA’s global community outreach initiative NBA Cares, the League's Read to Achieve program aims to combat global illiteracy and encourage young people to develop a life-long love of reading. The NBA Family wants kids to love to read and wants adults to love to read to kids. As a team, the Kings participate in reading timeouts at schools, community-based organizations and at Kings Reading and Learning Centers in hopes of encouraging a generation of children to read.

Click here to view Donte' Greene as he participate in a reading timeout at a local school in Sacramento.

Community Assist Series Initiative

The Sacramento Kings have developed a new program that caters to non-profit organizations and their fundraising efforts. The Kings Community Assist Series offers a way for non-profits to partner with the Kings to create awareness about an event or cause and fundraise in a unique and creative way.

For more information about the Kings Community Assist Series, please click here

Kings Reading and Learning Centers

The Kings work hands-on in the community by refurbishing and building Kings Reading and Learning Centers. Locations may include, but are not limited to, school and public libraries, computer rooms and non-profit community centers. Volunteer Team Members from Maloof Sports & Entertainment work on rooms or buildings in need of upgrades for students to read and study.

Click here to view one of the Kings Reading and Learning Centers.

Season of Giving

Each holiday season, Maloof Sports & Entertainment spreads holiday cheer throughout the Sacramento community through its “Season of Giving” initiative. Kings players, members of the Sacramento Kings Dance Team, Slamson and volunteers from Maloof Sports & Entertainment participate in charitable giving and holiday fun benefiting children and families throughout the region. Activities include a Thanksgiving dinner celebration, a visit to Shriners Hospital, shopping sprees and holiday food distributions.

Click here to see Tyreke Evans and Beno Udrih lending helping hands at MS&E’s annual “Season of Giving” during the holidays.

Teacher Appreciation Program

The Sacramento Kings partner with Intel and the Sacramento County Office of Education to help recognize the top teachers in Sacramento County. The teachers identified as “Sacramento County Teachers of the Year” by SCOE are invited to a designated “Teacher Appreciation Night” Kings game where they are recognized on-court for their efforts in the classroom.

Click here to view an award ceremony during Teacher Appreciation night at Power Balance Pavilion.

Black History Month

Maloof Sports & Entertainment celebrates the rich history of African American culture during Black History Month. With assistance from key community organizations, this celebration is a chance to recognize community leaders and “unsung heroes” in the African American community as “Black History Month All-Stars.” The “All-Stars” are presented with an award during an on-court presentation at a Kings home game.

Cesar Chavez Day of Volunteerism

In 2004, Maloof Sports & Entertainment became the first private, non-agricultural organization to recognize California’s new Cesar Chavez Day as a holiday. To truly honor Cesar Chavez’s lifelong contributions to humanity and his commitment to community service, Joe and Gavin Maloof decided to make the holiday a ‘day on’ instead of a day off for their employees. Cesar Chavez’s belief that people have an obligation to contribute to their community mirrors the Maloof family’s commitment to community service. Maloof Sports & Entertainment, along with presenting partner Wells Fargo, honored the legacy of Cesar Chavez with its seventh annual Cesar Chavez Day of Volunteerism. The Sacramento Kings team and volunteers from MS&E and Wells Fargo completely refurbished the North Roseville Recreation, Education & Creativity (REC) Center in a single day.

Click here to view Tyreke Evans cutting the ribbon at our Seventh Annual Cesar Chavez Day of Volunteerism.


The Sacramento SPCA's premier humane education program is made possible due to the generosity of sponsor Adrienne Maloof-Nassif.

Adrienne Maloof's Camp Kindness and Animal Adventure Club at the Sacramento SPCA is a comprehensive, year-round program serving more than 250 children annually. This includes after-school programs, day camps, and humane education activities for kids.

To find out more about Adrienne Maloof's Camp Kindness, please visit the Camp Kindness web page at


The Kings Women's Organization works to raise money and awareness for women and children in need in the Sacramento region. Founded in 1993, the Kings Women's Organization helps facilitate the team's efforts through support of community outreach programs, awareness campaigns and fundraising events. Members are comprised of wives, female relatives, and significant others of the Kings players, coaches, medical and media staff. The Kings Women’s Organization joins together with players, Maloof Team Member Volunteers and other groups to make a positive impact in the communities in which we live.

The Kings Women’s Organization has raised money to benefit Stanford Settlement, WEAVE, EMQ Children and Family Services, the YWCA, La Familia Counseling Center, the Robertson Family Development Center, the Wind Youth Center, SAFE (School Activities for Everyone), Habitat for Humanity, Sacramento Crisis Nursery, Ronald McDonald House Charities, UC Davis Sickle Cell Camp, Christmas in April and Sacramento Area Literacy Coalition.

Click here to see members of the Kings Women's Organization out in the community.