THE UTAH JAZZ SELECT XCO SPORTSLINK TO DEVELOP
SMARTPHONE APP FOR 2011-2012 SEASON
Salt Lake City, UT, December 16, 2011 – The Utah Jazz of the National Basketball Association (NBA) have selected XCO SportsLink to provide their mobile application platform. The Jazz app, which is scheduled to launch at the beginning of the 2011-2012 season, will enhance Jazz fans in-arena and out-of-arena experiences by providing access to team news, statistics, exclusive content, images, videos, social media connectivity, promotions and more.
The XCO SportsLink solution offers a wide range of features, analytics, and technology services that will enable the Jazz to create and manage their own content so that fans can easily download dynamic and robust applications to their smartphones. All content will be available through a cell carrier or Wi-Fi network connection to a fan’s smartphone and will also provide off-line capability.
The Utah Jazz app will incorporate the latest enhancements developed by XCO including Live Photo that enables fans to take photos within the app that will post directly to Facebook and the team app. Local fans can also opt-in to receive push notifications for news, promotions, and contests.
“We are excited to partner with XCO to create an innovative and multi-faceted Jazz app for our fans,” said Craig Sanders, Utah Jazz Vice President of Marketing. "We are always looking for ways to communicate and connect with our fans and sponsors, and the interactive mobile experience that XCO is developing will deliver a wide range of exciting opportunities for us."
The app will initially be available for download for Apple and Android smartphones. The aim of these mobile apps is to connect the Jazz with an expanding audience of smartphone users, which now numbers over 90 million in the U.S.
“We are extremely pleased to be working with the Utah Jazz on the development of their app,” said Alan Hayman, President of XCO SportsLink. “Through our platform, the Jazz will bring an enhanced mobile experience to life for both their fans and their sponsors.”
Promotions and dynamic links for corporate partners can be embedded into the app for marketable and measurable ROI opportunities, creating a new and expansive platform for current and future Utah Jazz corporate partners to reach fans.
About the Utah Jazz
The Utah Jazz are part of the National Basketball Association (NBA), playing in the Western Conference. The franchise has been part of the NBA since 1974 when they were the New Orleans Jazz. Since moving to Salt Lake City in 1979, the Jazz have won two conference championships and eight division titles. They currently play at the EnergySolutions Arena in downtown Salt Lake City. Follow the Jazz on both Facebook and Twitter.
About XCO SportsLink
XCO SportsLink (www.xcosportslink.com) is a smartphone technology company based in McLean, Virginia. With the ever-increasing opportunities created by the mobile media market, XCO leverages their knowledge to create unique and profitable benefits for its clients. XCO uses its rich experience in software development to create innovative and effective marketing solutions across a range of organizational structures. Former MICROS SYSTEMS, INC. senior executives Paul Armstrong and Alan Hayman founded the company in 2009.