SALT LAKE CITY (November 20, 2014) – The Utah Jazz announced today that the team has signed a multi-year partnership agreement with United Fuel Supply for a new on-court branding space at EnergySolutions Arena.
Two United Fuel Supply marks have been installed on the floor space known as the apron, which is the out-of-bounds areas in front of the home and visitor team benches for NBA games. This new, highly-visible court placement has already been sold by a third of the NBA teams as first-time inventory.
“Jazz players fuel up before they take the court for a game, and the apron placement serves as a brand trigger on the importance of energy,” said Chris Baum, senior vice president of corporate partnerships for Miller Sports Properties. “United Fuel Supply is a break-out company, and the in-arena and television exposure gives them a significant presence at Utah Jazz games.”
“We are pleased to be affiliated with the Utah Jazz and the Miller family,” said United Fuel Supply CEO Jacob Kingston. “They are an example in the business community both locally and throughout the Mountain West. Their business values of respect, quality and performance align with ours. We look forward to a lasting partnership.”
United Fuel Supply is pioneering this sponsor affiliation as part of a larger, integrated partnership in the Jazz arena that includes digital signage on the scorer’s table, recognition on the top of the basket stanchion, and messaging at one of the main public concourse entries.
Headquartered in Salt Lake City with international operations in India, Malaysia and Turkey, United Fuel Supply is a single-supplier solution for petroleum, biofuel and specialty liquid drilling products. It distributes products and services for fuel stations, truck stops, fleets, refineries, biofuel plants and liquid drilling operations. United Fuel Supply was established in 2011.
EnergySolutions Arena is the homecourt of the Utah Jazz with a seating capacity of 19,911. The basketball court is named in honor of Larry H. Miller. The facility has hosted the 1993 NBA All-Star Weekend, two NBA Finals, NCAA men’s basketball tournament, 2002 Olympic Winter Games, and countless marquee concerts and shows.
All 82 Utah Jazz regular season games are televised on ROOT SPORTS and distributed in high definition in both the Rocky Mountain and Northwest regions, including Utah, Wyoming, Idaho, Montana and portions of Nevada. Jazz games are also available out of market via a subscription to NBA League Pass.