The Utah Jazz and American Family Insurance today announced a joint effort to raise funds for breast cancer prevention, treatment and research.

The charitable program will promote sales of a pink baseball-style cap featuring the Jazz logo on the front and the American Family Insurance logo and breast cancer pink ribbon on the side.

The caps will sell for $15 each, with all proceeds going to breast cancer programs at the Huntsman Cancer Institute in Salt Lake City.

“Larry H. Miller and the Utah Jazz are ardent supporters of the Huntsman Cancer Institute and are pleased to partner with American Family Insurance to raise funds for breast cancer research” said Dennis Haslam, President of Larry H. Miller Sports and Entertainment.

Women living in North America have the highest rate of breast cancer in the world. At this time there are slightly over 2 million breast cancer survivors in the United States. Death rates from breast cancer have been declining. These decreases are believed to be the result of early detection and improved treatment.

“We’re excited to partner with the Utah Jazz to support the fight against breast cancer,” said Betty Bergquist, Utah sales director for American Family. “One in eight women will be afflicted by breast cancer at some point in their lives; excluding cancers of the skin, it is the most common cancer among women in the United States. Our goal is to sell at least 5,000 caps, which would mean $75,000 for this very worthy cause.”

Caps are now available online, at local Fanzz Stores and participating American Family Insurance agents in Utah. The campaign will also be promoted during “American Family Insurance Night” on January 30th when the Jazz play the San Antonio Spurs. Huntsman Cancer Foundation volunteers will sell caps on the main concourse during the Jazz game that evening.

“We rely on the generosity of the community to lend support to Huntsman Cancer Institute and make research possible through much-needed dollars,” Lori Kun, of Huntsman Cancer Foundation, said. “Companies like American Family Insurance and the Utah Jazz who answer the call are great community partners and we are so very grateful for their support. In the spirit of ‘everyone can do something,’ fans can purchase the pink baseball hat and know that their $15 goes directly toward cancer research.”