NBA Inside Stuff Gets "Real"
Longest running show of its kind unveils reality-driven content
SECAUCUS, N.J., Aug. 31– Behind-the-scenes reality-driven content is the new focus of NBA Inside Stuff, the 30-minute weekly lifestyle show of the NBA and the WNBA, which is entering its 15th season. The new season of NBA Inside Stuff debuts Sunday, Sept. 12th at 12:30 p.m. ET on ABC with an exclusive look at the 2004 Summer Olympics.
“Sports is the ultimate in reality television and NBA Inside Stuff will take full advantage of our ability to provide unlimited access to our games, the players and personalities of the NBA and the WNBA. Fans can expect the insider perspective that they never had before,” said Rashad, host of NBA Inside Stuff since the show’s launch in 1990.
In addition to the debut episode featuring the 2004 Summer Olympics, additional upcoming show topics will include, behind-the-scenes of an NBA training camp, a nostalgic trip back home to the Caribbean with two-time MVP Tim Duncan, behind-the-scenes of NBA All-Star Weekend (Feb. 18-20, 2005) and a multi-episode arc chronicling the personal stories of teams fighting for survival in the 2005 NBA Playoffs and Finals.
NBA Inside Stuff, produced by NBA Entertainment, will air on ABC on Sundays from 12:30-1 p.m. ET and will move to Saturdays from 1-1:30 p.m. in March 2005.
About Executive Producer and Host Ahmad Rashad
About Co-Host Summer Sanders