SECAUCUS, N.J., Aug. 31– Behind-the-scenes reality-driven content is the new focus of NBA Inside Stuff, the 30-minute weekly lifestyle show of the NBA and the WNBA, which is entering its 15th season. The new season of NBA Inside Stuff debuts Sunday, Sept. 12th at 12:30 p.m. ET on ABC with an exclusive look at the 2004 Summer Olympics.

Hosted by Emmy Award winning executive producer Ahmad Rashad and co-host Summer Sanders, NBA Inside Stuff will take fans inside the locker rooms, in the midst of team huddles and to off-the-court locations, providing an unfiltered look at NBA players, coaches, owners and officials and all the people that create the leagues’ most compelling storylines.

“Sports is the ultimate in reality television and NBA Inside Stuff will take full advantage of our ability to provide unlimited access to our games, the players and personalities of the NBA and the WNBA. Fans can expect the insider perspective that they never had before,” said Rashad, host of NBA Inside Stuff since the show’s launch in 1990.

In addition to the debut episode featuring the 2004 Summer Olympics, additional upcoming show topics will include, behind-the-scenes of an NBA training camp, a nostalgic trip back home to the Caribbean with two-time MVP Tim Duncan, behind-the-scenes of NBA All-Star Weekend (Feb. 18-20, 2005) and a multi-episode arc chronicling the personal stories of teams fighting for survival in the 2005 NBA Playoffs and Finals.

NBA Inside Stuff, produced by NBA Entertainment, will air on ABC on Sundays from 12:30-1 p.m. ET and will move to Saturdays from 1-1:30 p.m. in March 2005.

About Executive Producer and Host Ahmad Rashad
Emmy Award winning sportscaster Ahmad Rashad was named executive producer of NBA Inside Stuff and NBA Entertainment-produced specials in March 1998. He is executive producer and host for NBA TV’s celebrity talk show, Ahmad Rashad One-On-One, and host of its pregame show, Live at the Finals. A six-time Emmy nominee, winning in 1988 for writing, Rashad brings his expertise to the ESPN/ABC NBA team, providing lifestyle features and essays for both networks. He has served as host for ABC’s top-rated reality shows, Celebrity Mole Hawaii and Celebrity Mole Yucatan. Rashad, an All-Pro wide receiver for the NFL's Minnesota Vikings, gained acclaim for his work with NBC Sports where he joined in 1983 as NFL commentator and host for SportsWorld.

About Co-Host Summer Sanders
Summer Sanders celebrates her eighth season as co-host. She currently hosts Fox Sports Net’s The Sports List, the syndicated show, U.S. Olympic Gold, ESPN’s Beg, Borrow and Deal, and Nickelodeon's game show for kids, Figure it Out. She served as a special correspondent for the Today Show during the 2000 Olympics. At the 1992 Olympics, Sanders emerged as the most decorated U.S. swimmer, winning two gold medals, a silver, and a bronze.