Bobcats "McHappy" with New Partnership
November 18, 2010
Bobcats Sports & Entertainment (BSE) President and Chief Operating Officer Fred Whitfield announced today the organization has entered into a new marketing partnership with McDonald’s. Previously, McDonald’s was a presenting partner of the team’s appearance in the 2010 NBA Playoffs.
"McDonald’s is obviously one of the world’s most recognized brands, but what struck us the most during our talks with them was their commitment to the community and to making the Carolinas a better place," said Whitfield. "As we began to share ideas on how to do that we realized just how much we had in common, and the foundation for a full-fledged partnership developed from there."
The partnership includes a $1 donation to the Ronald McDonald House for every game ticket sold to select home games in November, January and February through the McHappy Day and Share Your Heart programs. Other elements of the partnership include customized tray liners promoting the Share Your Heart programs, radio spots and an in-game radio feature, digital presence at bobcats.com and timewarnercablearena.com, on-court promotions throughout the season, and discount offers included in will call envelopes at Time Warner Cable Arena.
"The Ronald McDonald House of Charlotte, scheduled to open in early 2011, has been in the making for nearly ten years," said Ann Baum, president of the Greater Charlotte McDonald’s Co-Op. "Community support is critical to the success of this house and partnerships with organizations like the Bobcats help us raise awareness about how we can all support this home away from home for families with sick children. We’re delighted to work with the Bobcats on such a special endeavor."
McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www. mcdonalds.com, or follow us on Twitter (@McDonalds) and (@McCafeYourDay) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.
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