Bobcats, Blue Cross and Blue Shield of North Carolina Renew Partnership
October 18, 2011
Bobcats Sports & Entertainment President & Chief Operating Officer Fred Whitfield announced today the organization has renewed its partnership with Blue Cross and Blue Shield of North Carolina, the state’s leading health insurer.
"We are delighted to continue our relationship with Blue Cross and Blue Shield of North Carolina," said Whitfield. "They are a great partner, especially with the aligning of our initiatives in the community that include wellness, hunger and education."
Under terms of the partnership BCBSNC continues as the presenting sponsor of the Bobcats Stay Active program. Stay Active is an extension of the NBA FIT initiative that promotes healthy, active lifestyles for children through a six-week program at Boys and Girls Club locations throughout the Carolinas.
The program kicks off today at 4:30 p.m. at the Boys and Girls Club of Raleigh (605 N. Raleigh Blvd), where Bobcats TV analyst Dell Curry, team mascot Rufus, Lady Cats and Cats Crew members will be on hand for a Stay Active Clinic. Stations include cardio, agility, teamwork, basketball and dance routines.
In addition, the partnership incorporates bi-weekly fitness events, as well as a series of public service announcements that will run in-arena and online at bobcats.com. Both programs will incorporate BCBSNC resources and materials that show program participants how to develop healthy lifestyle habits.
The partnership also includes traditional marketing platforms including courtside rotational and 360-degree LED signage, as well as permanent concourse signage, radio advertisements and a digital presence at bobcats.com and timewarnercablearena.com.
"Blue Cross and Blue Shield of North Carolina is excited to continue its partnership with the Charlotte Bobcats and Time Warner Cable Arena," said BCBSNC Chief Marketing Officer John Roos. "We feel strongly about promoting a healthy lifestyle across North Carolina, particularly through the Stay Active program, which encourages kids to exercise, eat right and motivate each other in making healthy choices."