Jared Bartie, NBA Vice President of Marketing and Team Business Operations, has been named Chief Administrative Officer & General Counsel for Bobcats Sports & Entertainment, effective January 15, 2007. Bartie will report directly to Bobcats Sports & Entertainment President and COO Fred Whitfield.
In his new role, Bartie will oversee all administrative and operational functions, including the legal, finance, human resources, information technology and arena operations departments, for the Charlotte Bobcats and Charlotte Bobcats Arena.
A seasoned executive with 13 years of sports and entertainment industry experience, Bartie joined the NBA in September 2005 and spent time consulting and advising NBA teams on improving their overall business operations and revenue generating functions. NBA teams have counted on his business counsel regarding strategies to enhance and improve team branding, marketing, advertising, ticket and sponsorship sales, game entertainment, customer service, customer retention, and community outreach initiatives.
“I am thrilled to be adding someone of Jared’s talents, experience, and integrity to our organization,” said Whitfield. “It has been our goal from day-one to assemble the very best senior management team possible and the addition of Jared Bartie gets us one step closer to that end. Not only will Jared solidify our administrative and operational functions, his expertise in the area of marketing and sales will help us be a stronger organization in every sense.”
Although Bartie will have numerous responsibilities with Bobcats Sports & Entertainment, his primary focus will be to help the organization operate more effectively and efficiently. His business acumen and legal expertise will help the company drive revenue while containing costs, ultimately helping the overall performance of the Bobcats and Charlotte Bobcats Arena.
“Jared’s extensive experience in the business of sports and entertainment will greatly benefit the Charlotte Bobcats and Charlotte Bobcats Arena,” said NBA Deputy Commissioner Adam Silver. “He has proven himself as a tremendous asset to the league and NBA teams. While we’re disappointed to see him go, we are extremely pleased that he will be joining the Bobcats organization.”
“It is an honor and privilege to be joining Bobcats Sports & Entertainment,” said Bartie. “From the ownership team to Fred Whitfield and his senior management team to the employees I have worked with over the past year, there is a tremendous commitment to make this franchise one of the finest in the NBA. I look forward to rolling up my sleeves and joining their efforts.”
Prior to joining the NBA, Bartie served as General Counsel & Chief Legal Officer of the United States Tennis Association. Bartie oversaw all legal and compliance matters and provided strategic business counsel on behalf of the USTA as well as the USTA National Tennis Center , and the USTA Tennis & Education Foundation
Before joining the USTA, Bartie served as Vice President of New Business Development for Radio City Entertainment. He was instrumental in the launch of the XFL, serving as Vice President of Legal Affairs, and has also held senior legal positions with World Wrestling Entertainment, Dennis Publishing (publisher of Maxim Magazine), Scholastic and Black Entertainment Television. Bartie began his career as an associate at Proskauer Rose LLP.
Bartie received a Juris Doctor degree from Northwestern University School of Law and a Bachelor of Arts degree from American University. He and his wife, Wendy, currently reside in South Orange, NJ and will soon relocate to the Charlotte area.