Hornets Brand Identity to be Officially Unveiled at Buzz City Night On Dec. 21
First Buzz City Night Driven by Mercedes-Benz Includes Free Long-Sleeve T-Shirt Giveaway
December 10, 2013
The Charlotte Bobcats announced today that the organization will introduce the brand identity of the Charlotte Hornets during halftime of the first Buzz City Night on Dec. 21 vs. the Utah Jazz. The Dec. 21 Buzz City Night is driven by Mercedes-Benz and will include Mercedes-Benz sponsoring a Buzz City long-sleeve T-shirt giveaway to the first 10,000 fans in attendance. Tipoff for the Bobcats-Jazz game is scheduled for 7:30 p.m.
The game will serve as the official unveiling of the Charlotte Hornets brand identity and will include the introduction of logos and wordmarks that will be utilized when the Hornets name returns for the 2014-15 NBA season. Bobcats Chairman Michael Jordan will lead the unveiling event during a special on-court ceremony at halftime.
“We are excited to introduce to our fans the next step in our overall brand identity as we transition to the Hornets,” said Bobcats Sports & Entertainment President & COO Fred Whitfield. “Our fans were the driving force to bring back the Hornets name and we wanted to share this announcement with them. In addition to the logo unveil, we are excited to celebrate the first of our five Buzz City Nights. These nights will provide great opportunities to honor the rich history of Hornets basketball with our fans in unique ways.”
The Bobcats will host five Buzz City Nights during the course of the 2013-14 NBA season. These nights will contain exclusive Buzz City fan giveaways – highlighted by bobblehead dolls of former Hornets players Dell Curry, Muggsy Bogues and Kelly Tripucka – along with in-arena activations that celebrate the history of Hornets basketball in the Carolinas and special appearances by Hornets legends. The five Buzz City Nights are as follows:
Bobcats single-game tickets are available for any of the Buzz City Nights and all regular-season games online at bobcats.com, by calling 1-800-4NBA-TIX or at the Time Warner Cable Arena Box Office.
The Buzz City platform consists of the transition events, games and overall theme during the Hornets re-brand process and beyond. Mercedes-Benz is the presenting partner of the team’s Buzz City campaign.